November 14, 2006
Green Mountain Launches Site, Viral Campaign to Sell Offsets
Green Mountain Energy has launched a new site, BeGreenNow, a My Space viral campaign, and a social networking program to sell carbon offset credits.
BeGreenNow has a carbon calculator that lets individuals figure out their carbon footprint. It then sells carbon offset purchases that go to Green Mountain Energy projects.
There’s information for businesses, but Green Mountain has a different site for commercial sector clients at eMission Solutions.
BeGreenNow visitors have to provide an email address to use the calculator- there’s no signup to receive future email marketing, so it’s not clear what Green Mountain will do with them - and can login to recalculate your footprint and buy more offsets later. You can also create a profile page with picture for social networking.
The site even provides html code visitors can copy and paste into a MySpace page or personal website to spreed Green Mountain’s program.
The BeGreen carbon offset program is also sponsoring a video contest on its MySpace Page where users can submit a video about what they do to Be Green. Visitors vote on their favorite video.
The prize? $500 worth of Green Mountain carbon offsets.
The campaign was developed by green marketing company, digital-telepathy.
Advertisers
Enhance Sustainability. Improve Profitability.
Learn how at the SAP Sustainability Resource Center. >>
EFFECTIVELY MANAGE WATER COMPLIANCE
Understand how increased enforcement may affect your company. Find out more >>
EPA mandatory emissions reporting starts Jan 1st
CSA Standards can help your organization get ready for compliance. Find out how. >>
Recent Daily News [ see all ]
- 11/06/2009
- 11/05/2009
- 11/04/2009
- Emissions Intensity Falling Globally
- JohnsonDiversey Ups GHG Reduction Target to 25%
- Sainsbury’s Offers Free London Electric Car Charging
- Carbon Trading Could Trigger a ‘Sub-prime Style’ Economic Crash
- Peabody, Exxon Accused of Undermining Climate Talks
- BMW, Toyota, Ford Tout Eco-cars
- In ‘Apathy Gap,’ Energy Efficiency at Home Ranks Low
- China Pushes for CO2 Storage, Not Emissions Reductions
- Clean Tech VC Funding On Rebound, Up 50% Since 2nd Quarter
- IECC Building Code Recommendations Add Up to 30% in Energy Efficiency Gains
- Disney Buys $7M in Reforestation Offsets, a Corporate Record
- McKesson to Save $300K Via Fuel-Efficient Vehicles
- Sprint to Save $2.1M With Eco-Friendly Packaging
- U.S. Export-Import Bank Adopts Carbon Policy to Support Renewable Energy
- Greening the Automotive Supply Chain
- Yokohama Rubber Cuts GHG Emissions 13.4% in 2008
- Electronics Industry Lawsuit Called ‘Attack on States’ Rights’
- Wal-Mart Adding LEDs to 650 Stores
- One Committee Down for Senate Climate Bill, Five More to Go
- EU Poised to Give Heavy Industry Free Carbon Permits
- ResponsibleTravel.com Scuttles Carbon Offsetting Option
- U.S. Cap-and-Trade Creates Winners and Losers among Largest Emitters
- DOE Awards $155M to Make Industrial Sector More Energy Efficient
- System Upgrades Power Up Energy Savings for Hotels
- Xerox Cuts GHG Emissions by 20% from 2002
- Waste Management Landfill Gas Project Complete
- Intel, Pepsi, Kohl’s Stay Atop Green Power Partnership list
- Wal-Mart Thinks Big With Smaller Stores
- Despite Critics, Gore ‘Proud’ to Invest in Green Firms
- Metal Recyclers Spar Over Ship Recycling Site
Industry Voices [ see all ]
A Roadmap for a Renewable Energy Partnership
Brad Cashaw
Vice President
Quaker Foods and Snacks Supply Chain and Sustainability
Forest Carbon Core to Climate Change Deal
Chris Elliott
Forest Carbon Initiative Lead
World Wildlife Fund
VCS and CarbonFix Tops in Review of Forestry Carbon Standards
Paulo Lopes
Carbon Management Consultant
Carbon Clear
Join the Discussion