Shocker: Green Marketer’s Survey Says Green PR a ‘Must’

November 14, 2006

Email this story Print this post Add your comments

Fifty percent of marketing and PR management believe that an organization’s green credentials are important to customers, according to research (via GreenBiz) commissioned by marketing communications company GreenPortfolio and based on 125 interviews with UK organizations.

Fifty-eight percent believe green marketing provides competitive advantage and 84 percent predict that green credentials importance to customers is likely to grow over the next two years.

Sixty percent of respondents said that environmental credentials are important to employees.

Still, three out of four companies have no green marketing plans in place and only one in three have senior management buy-in when it comes to going green.

Nearly half of respondents believe customers are prepared to pay more for environmentally friendly products and services.

PR is seen as the most credible channel of communication when it comes to green marketing with 23 percent of management surveyed investing ‘?strong or very strong effort’ into PR activities, compared to only 10 percent in advertising.

Email this story Print this post Add your comments

Advertisers

Stay competitive through sustainability.

Find out how at the SAP Sustainability Resource Center. >>

Unclear about the EPA's new GHG Rule?

Learn how it could affect your business. >>

EPA mandatory emissions reporting starts Jan 1st

CSA Standards can help your organization get ready for compliance. Find out how. >>

Product Environmental Compliance Best Practices

How to achieve compliance at a significantly lower cost. Download the full report. >>

Join the Discussion

Reader Comments

GREEN PR.

Public relations efforts by Fortune 500 companies are starting to fall on deaf ears lately.

Too much ‘green washing’. Not enough substance. Time to pick up the pace folks!

shawn kalin

Shawn Kalin | August 30th, 2007

Hello,

We are looking for a PR firm to help us brand our eco-friendly character garbage truck.
Are there any great candidates out there.
Thanks

Jennifer Nagassar | October 6th, 2007

Recent Daily News [ see all ]

11/20/2009
11/19/2009
11/18/2009

Charts [ see all ]

European Paper Industry Cuts CO2 Emissions by 42% since 1990

S. America Takes Most Urgent View of Copenhagen Talks

Nike Tops Annual Climate Action Scores

Oceans May Trap more Carbon than Forests

Jobs

View All Jobs >> Post a Job >>

Comments and Discussions

Trade Association on Trade Group on EPA Chemical Regs: ‘If Everything is a Priority, Then Nothing is a Priority’
"Seriously… that..."

Gary Markowitz on Supermarkets Tackle Emissions Reductions, Fuel Efficiency
"Supermarkets waste over 10 percent of their energy through improper..."

peter in ireland on Ontario May Follow California’s Lead on TV Energy Efficiency
"Governor Schwarzenegger is shooting himself in the foot! 1...."

Environmental Leader on S. America Takes Most Urgent View of Copenhagen Talks
"The survey respondents (the PDF report mentions 4,000 respondents in 38..."

Jake on UPS Trying New Hydraulic Hybrid Trucks
"A point of clarification: the Reuters press release referenced herein reports that 20 UPS will purchase..."

Custom Organic Shirts on S. America Takes Most Urgent View of Copenhagen Talks
"90% of North Americans believe it is urgent to get a global climate..."

peter dublin on California City’s Green Building Ordinance Applies to Commercial Buildings
"Why energy efficiebnt regulation on buildings –..."

Environmental Leader