Retailers Offer Customers ‘Carbonfree’ Shipping Option
Four retailers, BetterWorld.com, Evogear.com, 3r Living, and Alonovo.com,Â are using a new program from Carbonfree.org andÂ Carnegie Mellon Universityâ€™s Green Design Institute that offsets shipping-related carbon-dioxide emissions.
The company’s aren’t paying for the program themselves, but are providing customers with a Carbonfree shipping option that, presumably, will cost more than traditional shipping.
Carbonfund then uses offset funds to support renewable energy projects such as wind and bio-fuels, andÂ energy efficiency and reforestation projects.
In creating Carbonfree Shipping, Carbonfund worked with a research team at Carnegie Mellon to design a proprietary method for determining how much CO2 is produced by each shipment.
According to Carbonfund, the shipping industry accounts for more than 600 million tons of CO2 – more than the CO2 emissions for the entire country of Canada.
“The application weâ€™ve developed for this shipping program is scalable and can easily be modified to meet the needs of other businesses,” says Professor Scott Matthews, project leader for Carnegie Mellonâ€™s Green Design Institute. “This methodology could have a very broad effect on the way we address commercially-produced CO2 emissions.”
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