SunEdison CEO: ‘Pent Up Demand’ for Solar Services
SunEdison CEO Jigar Shah said the company succeeds because it delivers a full-range of services including financing, installation, and maintenance. “I’ve never been in a space where there was such pent up demand for a service as I’ve seen in this industry,” Shah told Marketing Green in a recent interview.
“At the end of the day,” Shah said, “we sell electricity, not just solar equipment.” SunEdison promises to sell the customer electricity generated at their own facility. “If we don’t generate it, they don’t pay for it,” Shah said. “Because we own the solar energy systems, we have a strong, built-in check to maintain our brand with the customer.”
For SunEdison, such installations break even in 7-10 years. After that, they provide a low risk annuity for the company and its investors.
Sun Edison receives most of its business from referrals, but the company works hard to pursue channels in the utilities and government sectors – through RFPs and other funding vehicles.
The businesses SunEdison works with want to lower energy costs through predictable pricing and to also improve the environment – without a disruption to their business, according to Shah. To help put companies at ease, SunEdison works to remove the volatility from electric bills. For instance, it offered Whole Foods a contract that locked in electricity rates for ten to twenty years.
Stay Up-to-Date On Environmental Management, Energy & Sustainability News with EL's Free Daily Newsletter
Energy Manager News
- Technology Creates a Brighter Future for Small and Mid-Sized Commercial Solar Investments
- Incentive Program Helps Companies Afford Energy Managers
- ARPA-E Issues Grants for Solar Modules
- C-PACE Financing Innovation to Help Connecticut Green Energy Sector
- Orion Wins School District Contracts, Increases Chances for Incentives
- Study: Smartest ‘Smart Building’ Owners Come from Retail, Manufacturing, Construction
- Low Cost IoT Solutions, Data Driven Analytics to Propel Energy Mgmt Market
- A Clean Energy Future in Sight