Car Ads Buddy Up to Green Consumers

December 12, 2006

Email this story Print this post Add your comments

Car companies have emphasized fuel efficiency for years. Now, they’re beginning to market their cars as good for the environment too, The New York Times reports. Oil companies and rental car companies are also getting in on the action.

Here are some examples from the article:

Chevrolet sent a fleet of 60 ethanol-compatible S.U.V.’s to transport people and equipment to and from the MTV Video Music Awards at Radio City Music Hall saying, at the time, “Going green never looked so good.”
Ford’s Focus car was recently granted the EPA’s SmartWay seal. Ford is highlighting the SmartWay designation in the brochures that dealers give out. “It isn’t that we are changing course from gas mileage to concern for the environment,” said Kristen Kinley, who handles environmental communications for Ford. “But the two go hand in hand, and the E.P.A. designation for the Focus was a good fit for marketing and point-of-sale materials.”
Honda’s current campaign, called Environmentology, tries to position Honda as the “most fuel-efficient auto company in America” as well as one that is “committed to developing environmentally responsible technology.”
Exxon Mobil ran full-page newspaper ads in November that claimed that the company was developing engine and fuel systems that could improve fuel economy by 30 percent while significantly reducing emissions.
Hertz recently inaugurated its Green Collection which costs an extra $3 to $5 a day.

Email this story Print this post Add your comments

Advertisers

Make sustainability part of your strategy.

Get equipped at the SAP Sustainability Resource Center. >>

Unclear about the EPA's new GHG Rule?

Learn how it could affect your business. >>

EPA mandatory emissions reporting starts Jan 1st

CSA Standards can help your organization get ready for compliance. Find out how. >>

Best Practices: Product Environmental Compliance

How to achieve compliance at a significantly lower cost. Download the full report. >>

Join the Discussion

Recent Daily News [ see all ]

11/20/2009
11/19/2009
11/18/2009

Charts [ see all ]

European Paper Industry Cuts CO2 Emissions by 42% since 1990

S. America Takes Most Urgent View of Copenhagen Talks

Nike Tops Annual Climate Action Scores

Oceans May Trap more Carbon than Forests

Jobs

View All Jobs >> Post a Job >>

Comments and Discussions

Trade Association on Trade Group on EPA Chemical Regs: ‘If Everything is a Priority, Then Nothing is a Priority’
"Seriously… that..."

Gary Markowitz on Supermarkets Tackle Emissions Reductions, Fuel Efficiency
"Supermarkets waste over 10 percent of their energy through improper..."

peter in ireland on Ontario May Follow California’s Lead on TV Energy Efficiency
"Governor Schwarzenegger is shooting himself in the foot! 1...."

Environmental Leader on S. America Takes Most Urgent View of Copenhagen Talks
"The survey respondents (the PDF report mentions 4,000 respondents in 38..."

Jake on UPS Trying New Hydraulic Hybrid Trucks
"A point of clarification: the Reuters press release referenced herein reports that 20 UPS will purchase..."

Custom Organic Shirts on S. America Takes Most Urgent View of Copenhagen Talks
"90% of North Americans believe it is urgent to get a global climate..."

peter dublin on California City’s Green Building Ordinance Applies to Commercial Buildings
"Why energy efficiebnt regulation on buildings –..."