TerraPass VP of Marketing: Link Offset Program to Customer Behavior

December 12, 2006

Email this story Print this post Add your comments

Although it hasn’t been measured directly yet, Adam Stein, VP of Marketing for TerraPass, says that based on focus groups that TerraPass has done and emails he has received, he believes that Expedia has increased customer loyalty by offering flight terrapasses to its customers.

As Stein points out in the interview with Marketing Green’s David Wigder, carbon offsetting projects are not always received well by customers. Take, for example, the blog backlash Whole Foods has faced with its wind credits.

So why did Terrapass and Expedia’s program fly while Whole Foods and its partner Renewable Choice have met with some angry environmentalists?

According to Stein, TerraPass and Expedia linked “the offset directly to consumer behavior -? which is something that people seem to be more comfortable doing -? rather than buying them as a stand alone item.”

When consumers know what they’re getting, according to Stein, “there is demonstrated demand.”

Email this story Print this post Add your comments

Advertisers

Stay competitive through sustainability.

Find out how at the SAP Sustainability Resource Center. >>

Unclear about the EPA's new GHG Rule?

Learn how it could affect your business. >>

EPA mandatory emissions reporting starts Jan 1st

CSA Standards can help your organization get ready for compliance. Find out how. >>

Survey Results: Product Environmental Compliance Best Practices

How to achieve compliance at a significantly lower cost. Download the full report. >>

Join the Discussion

Recent Daily News [ see all ]

11/20/2009
11/19/2009
11/18/2009

Charts [ see all ]

European Paper Industry Cuts CO2 Emissions by 42% since 1990

S. America Takes Most Urgent View of Copenhagen Talks

Nike Tops Annual Climate Action Scores

Oceans May Trap more Carbon than Forests

Jobs

View All Jobs >> Post a Job >>

Comments and Discussions

Trade Association on Trade Group on EPA Chemical Regs: ‘If Everything is a Priority, Then Nothing is a Priority’
"Seriously… that..."

Gary Markowitz on Supermarkets Tackle Emissions Reductions, Fuel Efficiency
"Supermarkets waste over 10 percent of their energy through improper..."

peter in ireland on Ontario May Follow California’s Lead on TV Energy Efficiency
"Governor Schwarzenegger is shooting himself in the foot! 1...."

Environmental Leader on S. America Takes Most Urgent View of Copenhagen Talks
"The survey respondents (the PDF report mentions 4,000 respondents in 38..."

Jake on UPS Trying New Hydraulic Hybrid Trucks
"A point of clarification: the Reuters press release referenced herein reports that 20 UPS will purchase..."

Custom Organic Shirts on S. America Takes Most Urgent View of Copenhagen Talks
"90% of North Americans believe it is urgent to get a global climate..."

peter dublin on California City’s Green Building Ordinance Applies to Commercial Buildings
"Why energy efficiebnt regulation on buildings –..."

Environmental Leader