Aspen Sells Tags to Offset Guests’ Travel Emissions

December 14, 2006

Email this story Print this post Add your comments

Aspen Skiing Company is partnering with the Bonneville Environmental Foundation to sell Green-e certified SkiGreen Tags to resort guests who wish to offset their travel-related emissions to and from the resort with wind energy. SkiGreen Tags can be added to a season pass for $20, or guests can purchase a single day SkiGreen Tag with each lift ticket for $2.

In March, Aspen Skiing Company, which operates four ski mountains and two hotels in Colorado, purchased renewable energy certificates from wind farms to offset 100 percent of its electricity use.

The offset program makes sense. Unlike Whole Foods selling wind power cards, a purchase unrelated to shopping at Whole Foods, the SkiGreen Tags are directly related to an action Aspen’s customers are taking – travelling to the resort. In that way it mirrors the program Terrapass and Expedia put together earlier this year.

According to Adam Stein, VP of Marketing for TerraPass, that deal worked because TerraPass and Expedia linked “the offset directly to consumer behavior -? which is something that people seem to be more comfortable doing -? rather than buying them as a stand alone item.”

Each $20 SkiGreen Tag represents one Megawatt-hour of renewable power generation and offsets approximately 1,400 pounds of greenhouse gas emissions, primarily measured as carbon dioxide. Each $2 SkiGreen Tag represents 100 kilowatt-hours of renewable generation and is the equivalent of approximately 150 miles driven.

BEF has committed to reinvest 20 percent of all consumer sales from Green Tags sold in Aspen into the community for new local renewable energy projects through a partnership with The City of Aspen’s Canary Initiative.

Email this story Print this post Add your comments

Advertisers

Enhance Sustainability. Improve Profitability.

Learn how at the SAP Sustainability Resource Center. >>

Unclear about the EPA's new GHG Rule?

Learn how it could affect your business. >>

EPA mandatory emissions reporting starts Jan 1st

CSA Standards can help your organization get ready for compliance. Find out how. >>

Survey Results: Product Environmental Compliance Best Practices

How to achieve compliance at a significantly lower cost. Download the full report. >>

Join the Discussion

Recent Daily News [ see all ]

11/24/2009
11/23/2009
11/20/2009

Charts [ see all ]

Government Intervention Required to Drive “Green” Technology

62% of Firms Assign Environmental Team for Green Goals

European Paper Industry Cuts CO2 Emissions by 42% since 1990

S. America Takes Most Urgent View of Copenhagen Talks

Jobs

View All Jobs >> Post a Job >>

Comments and Discussions

Meme Mine on WWF, WRI Make Last-Minute Pitches on Climate Change
"To the voting public, what the scientists say is irrelevant anymore for if you read..."

john on Electronics Boom, E-Cycling Lags
"When we fail to get the word out about e-cycling, we fail our consumers and our industry- I second..."

Btok on Canada Delays GHG Emissions Regs, Russia Ups Emissions Cuts
"http://www.infowars.com/dr-tim -ball-on-the-significance-o..."

ruffie on Wind Power Investments Grow in North America
"Anyone with any knowledge of the energy business in Canada knows that the majority of smart..."

Rod Johnson on Stimulus Package Delivers $2.4 Billion for Electric Vehicle Projects
"Will this stimulus be extended to other electric utility vehicles?"

Charli on Trade Group on EPA Chemical Regs: ‘If Everything is a Priority, Then Nothing is a Priority’
"Thanks Environmental Leader, for..."

James Beddingfield on Oceans May Trap more Carbon than Forests
"Another great thing about an ocean-based carbon sink is that it can’t..."

Environmental Leader