Toyota, GM, Put Potential Buyers Inside Hybrids

January 11, 2007

Email this story Print this post Add your comments

Toyota and GM have launched experiential campaigns to put potential buyers behind the wheels of their hybrid vehicles, MediaPost reports. Toyota is setting out on a national tour and GM is raising the curtain on a new exhibit at Disney’s Epcot center.

Toyota’s road show Highway to the Future: Mobile Hybrid Experience, launches today at the San Jose International Auto Show, the first of 150 events the show visits nationwide over the next year and a half.

The exhibition provides attendees with the opportunity to get behind the wheel of the Prius, Camry hybrid and Highlander hybrid to experience Toyota’s Hybrid Synergy Drive system for themselves. Toyota announced (via The Auto Channel) that the exhibition is designed to minimize its own environmental impact. Toyota will plant more than 50,000 trees in conjunction with the National Arbor Day Foundation to offset the “carbon footprint” of the trucks transporting the tour across the country.

A lot is riding on the tour: Toyota has set a target of hybrid vehicle sales in the U.S. of as much as 300,000 vehicles in 2007, Forbes reports. The Japanese automaker sold 192,000 hybrids in the U.S. in 2006.

General Motors said that its new exhibit, Fuel for Thought, at Disney’s Epcot theme park in Orlando, Fla., will tout GM’s effort to be first to market with fuel cell vehicles and its current E85 “flex-fuel’ program.

Fuel For Thought is comprised of interactive kiosks and games, a special floor projection, plasma wall elements, bright graphics and messaging, vehicle displays with information conveyed through lighting and video, and live narrated presentations. The exhibit includes a plasma-screen walk-through of cornfields - a nod to GM’s Live Green, Go Yellow campaign launched last year.

Email this story Print this post Add your comments

Advertisers

Enhance Sustainability. Improve Profitability.

Learn how at the SAP Sustainability Resource Center. >>

Unclear about the EPA's new GHG Rule?

Learn how it could affect your business. >>

EPA mandatory emissions reporting starts Jan 1st

CSA Standards can help your organization get ready for compliance. Find out how. >>

Best Practices: Product Environmental Compliance

How to achieve compliance at a significantly lower cost. Download the full report. >>

Join the Discussion

Recent Daily News [ see all ]

11/20/2009
11/19/2009
11/18/2009

Charts [ see all ]

European Paper Industry Cuts CO2 Emissions by 42% since 1990

S. America Takes Most Urgent View of Copenhagen Talks

Nike Tops Annual Climate Action Scores

Oceans May Trap more Carbon than Forests

Jobs

View All Jobs >> Post a Job >>

Comments and Discussions

Trade Association on Trade Group on EPA Chemical Regs: ‘If Everything is a Priority, Then Nothing is a Priority’
"Seriously… that..."

Gary Markowitz on Supermarkets Tackle Emissions Reductions, Fuel Efficiency
"Supermarkets waste over 10 percent of their energy through improper..."

peter in ireland on Ontario May Follow California’s Lead on TV Energy Efficiency
"Governor Schwarzenegger is shooting himself in the foot! 1...."

Environmental Leader on S. America Takes Most Urgent View of Copenhagen Talks
"The survey respondents (the PDF report mentions 4,000 respondents in 38..."

Jake on UPS Trying New Hydraulic Hybrid Trucks
"A point of clarification: the Reuters press release referenced herein reports that 20 UPS will purchase..."

Custom Organic Shirts on S. America Takes Most Urgent View of Copenhagen Talks
"90% of North Americans believe it is urgent to get a global climate..."

peter dublin on California City’s Green Building Ordinance Applies to Commercial Buildings
"Why energy efficiebnt regulation on buildings –..."

Environmental Leader