Salesforce.com has launched a new initiative it’s calling Earthforce with the goal of creating a carbon neutral salesforce.com in 2007. Salesforce.com and its foundation will work to neutralize the effect of salesforce.com’s corporate greenhouse gas emissions from its major areas of carbon consumption - its office locations, corporate travel and data centers.
To do it, the company is working with Clean Air-Cool Planet, NativeEnergy and Conservation International to purchase carbon offsets.
“At the Salesforce.com Foundation, we have always been dedicated to social responsibility, and Earthforce is an important initiative to spearhead our efforts to help the environment,” said Marc Benioff, chairman and CEO of salesforce.com. “By offsetting our carbon footprint, we are moving further on the path toward sustainability and engaging our community
in contributing to effective solutions for the climate crisis.”
Salesforce.com predicts that the projects costs, based on 19,700 tons of carbon emissions in 2006, will cost $126,000, paid as contributions to support five renewable energy projects. Specifically, the purchase in carbon offsets will help finance the construction and maintenance of the Rosebud Sioux Tribe St. Francis Wind Farm in South Dakota, the Kasigluk Alaska wind project, a family farm wind project, a family dairy farm methane energy project and an international carbon sequestration project in the Makira forest of Madagascar.
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