Diesel Tries to Make Global Warming Sexy
Italian clothing brand Diesel has launched a “Global Warming Ready” ad campaign that the company says tackles climate change in “a tongue-in-cheek ironic voice.”
The ads feature New York completely submerged in water, St. Mark’s Square in Venice filled with tropical birds rather than pigeons, the Eiffel Tower in Paris surrounded by the jungle, a flooded Rio de Janeiro, a beachy Mount Rushmore in South Dakota and Finland, once Nordic, turned into a desert.
“Global Warming Ready explores the issue and its possible consequences with subtle and beautiful images,” the company says. Diesel says it does not use dramatic tone or shocking images in its campaigns.
The campaign features newspaper, magazine, and outdoor elements.
Diesel says that the print ads are supported online with various consumer materials including, “Ten things you can do to stop Global Warming”, a Global Warming report and a link to Diesel’s partner, www.stopglobalwarming.org, an online grassroots movement.
Energy Manager News
- Driving Energy Efficiency by Improving the Owner/Tenant Relationship
- Case Study: Fast Payback in New York City
- $8M Project to Upgrade Chillicothe (OH) Correctional Institute
- Three Trends Align to Save Buildings Millions in Energy Costs
- Law Bars Energy Providers from Charging Early Termination Fees in the Event of Death
- Corporations Spend Big on Ballot Initiatives, Crushing Ratepayer Opposition
- Texas Retailer Offers Instant Rebate for Rooftop Solar, Offers High Credits for Excess Solar
- Local, State and the Federal Government Excel at Energy Efficiency