Diesel Tries to Make Global Warming Sexy
Italian clothing brand Diesel has launched a “Global Warming Ready” ad campaign that the company says tackles climate change in “a tongue-in-cheek ironic voice.”
The ads feature New York completely submerged in water, St. Mark’s Square in Venice filled with tropical birds rather than pigeons, the Eiffel Tower in Paris surrounded by the jungle, a flooded Rio de Janeiro, a beachy Mount Rushmore in South Dakota and Finland, once Nordic, turned into a desert.
“Global Warming Ready explores the issue and its possible consequences with subtle and beautiful images,” the company says. Diesel says it does not use dramatic tone or shocking images in its campaigns.
The campaign features newspaper, magazine, and outdoor elements.
Diesel says that the print ads are supported online with various consumer materials including, “Ten things you can do to stop Global Warming”, a Global Warming report and a link to Diesel’s partner, www.stopglobalwarming.org, an online grassroots movement.
Stay Up-to-Date On Environmental Management, Energy & Sustainability News with EL's Free Daily Newsletter
Energy Manager News
- Bridgewater, MA, Gets $231,000 Efficiency Grant
- Biomass Group Studies Role in Clean Power Plan
- Rockleigh Borough Installing LEDs, Low Energy AC
- PHG to Build Big Gasification Plant for Sevier Solid Waste
- Energy Profile of Commercial Buildings Changing
- Smart Meter Market Surging
- Modular Data Centers Cut Construction Costs
- Failure to Build Energy Infrastructure Could Cost New England $5.4B