February 12, 2007
Rezidor Ties Guest Carbon Offsets to Loyalty Program
The Rezidor Hotel Group says it’s the first hotel company worldwide to offer all guests a carbon offsetting program.
Rezidor Hotel Group is partnering with The CarbonNeutral Company to offer guests the opportunity to offset greenhouse gas emissions from their stay at a Rezidor hotel, including their travel.
Guests must first join Rezidor’s free loyalty program. One night at a Radisson SAS hotel collects on average 3,000 gold points in the loyalty program. Two-thousand gold points is needed to offset 270 kg of carbon dioxide – which corresponds to 1 to 2 stays at a hotel, including travel by car, according to Rezidor. The program launches at the beginning of March.
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