Environmental Leader

The Live Earth concerts will be distributed on the Internet as they happen through a partnership between MSN and Control Room, MarketingVOX reports. They’ve dubbed the event “Live 8 for the Earth.”

Control Room’s Internet broadcast of Live 8 in 2005 reached an estimated 90 million people, and its quality was considered superior to broadcast competitors’ such as MTV’s and VH1′s.

Based on the success of 2005′s Live 8 concert, the 2007 version should be a revenue winner for MSN. Y&R, New York will handle creative advertising and promotion for the event on a pro bono basis. Additional event details are expected to be announced this week.

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