Environmental Leader

GM of Canada has come up with an interesting marketing campaign. The automaker has provided Saturn VUE Green Line hybrids to 16 Toronto-area florists that they can drive while delivering Valentine’s Day flowers.  

To promote the VUE Green Line’s efficiency (20 percent improvement in fuel efficiency), the florists are offering various 20 percent discounts.

On Valentine’s day, the 16 florists are expected to save an estimated 371 litres of fuel by substituting 19 delivery vehicles with the Saturn VUE Green Lines.
   

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