CSR Seen As Profitable and Responsible

February 16, 2007

Email this story Print this post Add your comments

Companies are embracing CSR practices because they believe such strategies can be profitable and socially responsible, according to a story in USA Today (via Gil Friend).

Christine Arena, a San Francisco business consultant, Natural Logic associate, and author of The High-Purpose Company, says more corporations are using CSR not for feel-good philanthropy or to polish their public image, but as long-term corporate strategy.

Based on research by Arena and MBA students at McGill University, here are three companies that are staking their business growth and future on environmental and social goals:

GE hopes to double its revenue from its Ecomagination initiative and clean tech to $20 billion by 2010. Products include fuel-efficient jet and train engines, wind turbine power, energy-saving fluorescent light bulbs and water purification projects.

Toyota launched its Prius in Japan a decade ago and expects to sell millions of hybrid cars and SUVs worldwide by 2010 in the Prius, Highlander, Lexus and Camry models.

Wegmans Food Markets, which gets 130,000 job applications a year, boasts a worker-friendly culture, and cost savings from low turnover of employees.

Advertisers

Stay competitive through sustainability.

Find out how at the SAP Sustainability Resource Center. >>

Unclear about the EPA's new GHG Rule?

Learn how it could affect your business. >>

EPA mandatory emissions reporting starts Jan 1st

CSA Standards can help your organization get ready for compliance. Find out how. >>

Best Practices: Product Environmental Compliance

How to achieve compliance at a significantly lower cost. Download the full report. >>

Join the Discussion

Recent Daily News [ see all ]

11/20/2009
11/19/2009
11/18/2009

Charts [ see all ]

European Paper Industry Cuts CO2 Emissions by 42% since 1990

S. America Takes Most Urgent View of Copenhagen Talks

Nike Tops Annual Climate Action Scores

Oceans May Trap more Carbon than Forests

Jobs

View All Jobs >> Post a Job >>

Comments and Discussions

Trade Association on Trade Group on EPA Chemical Regs: ‘If Everything is a Priority, Then Nothing is a Priority’
"Seriously… that..."

Gary Markowitz on Supermarkets Tackle Emissions Reductions, Fuel Efficiency
"Supermarkets waste over 10 percent of their energy through improper..."

peter in ireland on Ontario May Follow California’s Lead on TV Energy Efficiency
"Governor Schwarzenegger is shooting himself in the foot! 1...."

Environmental Leader on S. America Takes Most Urgent View of Copenhagen Talks
"The survey respondents (the PDF report mentions 4,000 respondents in 38..."

Jake on UPS Trying New Hydraulic Hybrid Trucks
"A point of clarification: the Reuters press release referenced herein reports that 20 UPS will purchase..."

Custom Organic Shirts on S. America Takes Most Urgent View of Copenhagen Talks
"90% of North Americans believe it is urgent to get a global climate..."

peter dublin on California City’s Green Building Ordinance Applies to Commercial Buildings
"Why energy efficiebnt regulation on buildings –..."

Environmental Leader