Product Design That’s Profitable and Sustainable
Making customer experience a pillar of sustainable profitability is a better alternative than sustainability by enforced abstinence, writes Gianfranco Zaccai, president and CEO of Continuum, in a Businessweek article. In other words, if a great customer experience also happens to reduce waste and consumption, so much the better.Â Profitable sustainabilityÂ is when designers create products, services, and environments that make sense for clients, and work for and with our earth.
Zaccai points to Procter & Gamble’s Swiffer cleaning system as an example. The Swiffer, whichÂ Continuum helped design, is a success from a customer experience standpoint and as an example of profitable sustainability. Cleaning a floor with a Swiffer uses almost no water at all and the only disposable waste is a sheet of paper and a few squirts of cleaning agent. On the other hand, cleaning the floor with a mop and detergent uses gallons of hot water and great amounts of detergent.Â
But the key, according to Zaccai, is that people likeÂ swiffing better than mopping.Â Designing a superior experience makes it possible to increase profit and decrease waste simultaneously.
Stay Up-to-Date On Environmental Management, Energy & Sustainability News with EL's Free Daily Newsletter
Energy Manager News
- Con Edison Development Procures GE Energy Storage System
- Courthouse Replaces Oversized Boiler
- Indoor Farming Company Works on HVAC with PUE 1.0
- Toolkits Designed to Help Health Care Facilities Reduce Energy
- San Antonio Macyâ€™s Store Showcases Better Buildings Challenge Measures
- Natural Gas Gensets to Reach 27 GW of Installed Capacity by 2024
- Larson Releases a Solar Powered Generator with Manual Crank Mast
- Energy Efficiency in Food Service Businesses