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Yahoo is asking ad agencies to create and submit proposals for a new campaign from the search/ad giant that encourage environmental responsibility reports BrandWeek (via MarketingVOX).
Non-professionals will vote on the entries, which will ultimately be judged by a panel of ad executives from a number of agencies. The winning entrant will receive a trip to the International Advertising Festival in Cannes in June, with their spot being entered into the official competition.
Despite the focus on ad professionals competing in the contest it is open to anyone. Entries can be submitted between now and May 7th.
This is Yahoo’s second big green inititative this year. Yahoo also developed and is hosting the 18Seconds Web site designed to track CFL purchases for that campaign.
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