March 6, 2007
Lexus Hybrid First Advertiser on New CNN Mobile
Lexus is the first advertiser on CNN’s free ad-supported mobile site which will feature breaking news, SMS text alerts, and a searchable 14-day news archive, MediaPost reports.
Lexus is running a campaign for its hybrid vehicles that will include banner ads as well as pre- and post-roll spots book-ending a two-minute “World News Now” clip.
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