The Executive’s Daily Green Briefing

March 12, 2007

Bright Planet Readies Launch of First Green Credit Card in U.S.

bright-planet-readies-1239.jpgBright Planet plans to launch the first U.S. credit card that cancels out your carbon output, AP reports. The Bright Card, set to launch in May, invests the reward points most credit cards offer in clean-energy projects.

The company will initially focus on supporting renewable energy resources such as wind turbines, though it plans to expand its portfolio as Bright Card membership grows. Cardholders will also be able to see where their dollars go and how their reductions are taking place.

The company has not announced whether the card will be a MasterCard, Visa or other type of card. Patti Prairie, a former senior vice president at American Express is Bright Card’s CEO.

Similiar cards are offerred in Europe. Bank of America has announced that it’s also planning a green credit card for the U.S.

 

 

Join the Discussion

Today's News

Water Sustainability - What Can The Past Teach Us For The Future?

Water Sustainability - What Can The Past Teach Us For The Future?

Sustaining water resources has been an important factor in the development and survival of civilizations. The ability to use water in sufficient ... continue »

Are Consumers Falling Off The Green Wagon, And Should We Care?
Industry Needs Energy Star For Servers - Now!
Parse The Greens, Pass The Spectacle
Timberland’s Journey to Quarterly CSR Reporting
Corporate CSR Skepticism Fueled by ‘Greenwashing Washout’

Corporate CSR Skepticism Fueled by ‘Greenwashing Washout’

With the eco-world on overdrive, overall skepticism in companies' corporate social responsibility initiatives is higher among LOHAS consumers, the portion of the ...

click to view full size chart »

‘Greenfluencers’ Are Small But Powerful Group Of Consumers
Carbon Market Worth $59 Billion In H1 2008
Mobile Phone Manufacturers Drop Ball On Recycling
Ceres On The Financial Sector’s Reaction To Climate Change

Ceres On The Financial Sector’s Reaction To Climate Change

Mindy Lubber, president of Ceres, talks about what the financial sector is doing to tackle climate change....

click to view video »

Frog’s Leap Winery Embraces Green Strategies
Leading Tech Companies Discuss Green Data Center Trends
PG&E Leads On Environmental And Sustainability Ed
The Bottom Line

Marketing

Corporate CSR Skepticism Fueled by ‘Greenwashing Washout’

WM Unveils ‘Pay To Recycle’ CFL Program - Will Consumers Buy?

FTC Examines Green Building, New Green Guides ‘Definitely’ In 2009

Emissions

Gore Calls For 100% Clean Energy by 2018, Keeps Straight Face

EU Harnesses Govt Spending Power to Support Green Products

Nordstrom Doubles Square Footage, Cuts Energy Consumption

Hi-Tech

‘Green Computing’ Vague, Misleading

5 IT Vendors Get New Recycling, Asset Disposal Certification

Leading Tech Companies Discuss Green Data Center Trends

Efficiency

Green GM Dealership In Detroit Cuts Energy More Than 50%

Stoel Rives Launches ‘Go Green Initiative’

Small and Midsize Firms Moving Towards Green Supply Chains

Manufacturing

Energy Audit Saves Haynes $500K

Bombardier Slashes CO2 Emissions

Cotton Inc. Says New FTC Green Guides Needed

Carbon Offsets/RECs

CDW’s Wisconsin Hosting Centers Go Green

Firm Adds ‘Renewable Energy Surchage’ To Customer Bills

Branson Plans Zero Carbon Resort, Launches Eco-Consulting Group

CSR Reports

Ball Aims To Reduce GHG 16 Percent by 2012

GHG Emissions Up At Owens Corning, Energy Use Down

IBM Launches Green Consulting Service

Major Players

Alcoa Inks Hydropower Contract

Con-Way Leads SmartWay On Fuel Efficiency

Johnson Controls, IBM Develop Software For Data Center Management

See All Topics »