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	<title>Comments on: Benjamin Moore&#8217;s Marketing Skips Eco-Friendly Aspects of New Paint</title>
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	<link>http://www.environmentalleader.com/2007/03/14/benjamin-moores-marketing-skips-eco-friendly-aspects-of-new-paint/</link>
	<description>The Executive's Daily Green Briefing</description>
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		<title>By: Geri Spieler</title>
		<link>http://www.environmentalleader.com/2007/03/14/benjamin-moores-marketing-skips-eco-friendly-aspects-of-new-paint/comment-page-1/#comment-1548</link>
		<dc:creator>Geri Spieler</dc:creator>
		<pubDate>Sun, 17 Jun 2007 18:34:13 +0000</pubDate>
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		<description>I am building a &quot;green&quot; bathroom vignette in our showroom. It took me a very long time to find affordable products to include in this bathroom. Most of the vanity cabinets, vanity counters and even tiles where astronomically expensive and had very long lead times. 

I have always been an &quot;enironmentalist&quot; and was thrilled when more home furnishings were being made. However, at this time, a thoroughly green 60&quot; cabinet made out of bamboo, let&#039;s say was quoted to me at $3200.00 wholesale with a 12 week lead time. It was georgous, but I can&#039;t sell that. I have a 4,000 sf showroom and every inch of my realesate has to sell. I can&#039;t afford to have items like that taking space just because they look nice. 

A recycled glass vanity top, same story. Out of site prices. Practically all the perfectly &quot;green&quot; materials for furnishings are beyond even uppre-middle class consumers. Just take a look at a newspaper story about a &quot;green&quot; home. You&#039;ll find the contruction was green, but for the most part, the furnishings are not. Yet, they say it is easy being green and not more expensive. Only in the building, not the furnishing. 

I know because I have been researching my green bathroom for nine months. 

One man on a green list serv I belong to heard my dilema. He wrote and gave me the best advice I had ever receive, and I quote, &quot;Geri, quit trying to make your display 100% green. You will make yourself crazy. Look into some of the vendors you already use and see if they have a line that is &#039;green friendly&#039;. Too have your display environmentally and affordable will go a long way and do a lot of good since the average person can afford it.&quot;

That is what I did and it should be competed in less than one month.</description>
		<content:encoded><![CDATA[<p>I am building a &#8220;green&#8221; bathroom vignette in our showroom. It took me a very long time to find affordable products to include in this bathroom. Most of the vanity cabinets, vanity counters and even tiles where astronomically expensive and had very long lead times. </p>
<p>I have always been an &#8220;enironmentalist&#8221; and was thrilled when more home furnishings were being made. However, at this time, a thoroughly green 60&#8243; cabinet made out of bamboo, let&#8217;s say was quoted to me at $3200.00 wholesale with a 12 week lead time. It was georgous, but I can&#8217;t sell that. I have a 4,000 sf showroom and every inch of my realesate has to sell. I can&#8217;t afford to have items like that taking space just because they look nice. </p>
<p>A recycled glass vanity top, same story. Out of site prices. Practically all the perfectly &#8220;green&#8221; materials for furnishings are beyond even uppre-middle class consumers. Just take a look at a newspaper story about a &#8220;green&#8221; home. You&#8217;ll find the contruction was green, but for the most part, the furnishings are not. Yet, they say it is easy being green and not more expensive. Only in the building, not the furnishing. </p>
<p>I know because I have been researching my green bathroom for nine months. </p>
<p>One man on a green list serv I belong to heard my dilema. He wrote and gave me the best advice I had ever receive, and I quote, &#8220;Geri, quit trying to make your display 100% green. You will make yourself crazy. Look into some of the vendors you already use and see if they have a line that is &#8216;green friendly&#8217;. Too have your display environmentally and affordable will go a long way and do a lot of good since the average person can afford it.&#8221;</p>
<p>That is what I did and it should be competed in less than one month.</p>
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