Soon there will be millions of consumers looking for ways to do their part to curb global warming. Branding noise and clutter vis-a-vis global warming will be almost as overwhelming as the issue itself. If you want your brand to own a piece of the solution, get on it now, AdAge reports (via Base Camp). It’s going to get very crowded very quickly.
Here are four rules from Allen Adamson, managing director of Landor’s New York office and author of BrandSimple, for any organization getting ready to take on the cause:
Make It Simple - Consumers must be able to immediately understand how your brand is going to help them help the planet.
Take a Long-Term View - Invest legitimate amounts of time and money into looking at ways your brand can make a legitimate and sustainable difference. But be realistic. You’ve got a business to run.
Ensure Your Efforts Align with Existing Brand Equity - If there isn’t some natural connection, don’t play.
Make Sure It’s Authentic - As consumers become wiser to the issue, any disingenuous behavior is going to be transparent.
Retailers, Developers and Eco-Business Leaders...learn about green retail trends, consumer buying habits and sustainable business practices. Register NOW to Attend!
The 2008 Green Leaders Survey collects sustainability program insights from business and civic leaders. Learn from peers what works and what doesn't. Take survey>>
Recycling rates in the U.S. are low and getting lower. The U.S., by far the world's biggest consumer of aluminum ... continue »
Nearly three-quarters (73 percent) of financial institution executives say they plan to build new or undergo a major remodel of an existing ...
click to view full size chart »
This promotional video features restaurateurs discussing sustainable solutions and Conserve, the environmental initiative of the National Restaurant Association....
Join the Discussion