PR Must Tout CSR Accomplishments
As part of its Lifestyles of Health and Sustainability Index, NMI charted the rankings of 75 of the most-recognizable companies on the Russell 3000 stock index. The difference between public perception of the companies and analysts’ ratings revealed which companies are doing good and communicating well, which companies are doing good but not communicating it, and which companies are doing more communicating than acting, according to the article.
Microsoft, Whole Foods Markets, and Kellogg’s top the list.
HJ Heinz, which placed 19 on the list, received the highest analyst ranking, but Heinz’s consumer ranking is zero, indicating ineffective communications about CSR.
On the other hand, companies like Home Depot and Disney, which rank fifth and sixth, respectively, are ranked significantly higher by consumers than analysts, indicating that they are successful at communicating good news, even if there is little CSR activity.
Energy Manager News
- Energy Efficiency and Leased Spaces
- NorthStar ACE Protects Telecom Backups
- Georgia Marine Base Will Be Net Zero
- 77 Maryland Families Evicted After Condo Association Defaults on Utility Bills
- C&I Ratepayers Are Driving Green Tariff Development in Regulated Markets
- Digging Deep to Cure HVAC Inefficiency
- Technavio: Global Data Center Liquid Cooling Market Growing
- GE Shreveport Plant Finishes First Stage of Retrofit