PR Must Tout CSR Accomplishments
As part of its Lifestyles of Health and Sustainability Index, NMI charted the rankings of 75 of the most-recognizable companies on the Russell 3000 stock index. The difference between public perception of the companies and analysts’ ratings revealed which companies are doing good and communicating well, which companies are doing good but not communicating it, and which companies are doing more communicating than acting, according to the article.
Microsoft, Whole Foods Markets, and Kellogg’s top the list.
HJ Heinz, which placed 19 on the list, received the highest analyst ranking, but Heinz’s consumer ranking is zero, indicating ineffective communications about CSR.
On the other hand, companies like Home Depot and Disney, which rank fifth and sixth, respectively, are ranked significantly higher by consumers than analysts, indicating that they are successful at communicating good news, even if there is little CSR activity.
Energy Manager News
- Mohegan Sun Pocono Casino Doesn’t Consider Cogeneration a Gamble
- Clean Power Plan: Obama’s Team Confident About Pitch to Supreme Court
- BuildingIQ Introduces Managed Services
- Solar Power Breakthrough Near?
- Battery Storage Giving Businesses a Break
- Could Ratepayers Foot the Bill for New Hampshire’s Pipelines?
- CenterPoint to Acquire Continuum’s Retail Energy Services Division
- LED Projects Must Be Carefully Planned