The Executive’s Daily Green Briefing

March 23, 2007

Carl’s Jr. Fuels Arizona Fleet With Waste Vegetable Oil

carls-jr-fuels-1361.jpgMJKL, owner of 52 Carl’s Jr. locations in Arizona, plans to convert all corporate fleet vehicles to operate on alternative fuel derived from waste vegetable oil collected at their Arizona franchise locations by early 2010.

The company has already converted twenty percent of its vehicles to run on a WVO-based alternative fuel, and plans to convert its remaining vehicles within the next 36 months. Converted vehicles include Jeep, Dodge, and Ford models which operate on a mixture of diesel and waste vegetable oil that has undergone filtration and treatment using a proprietary process owned by MJKL.

“The current model of slowly integrating ethanol into fuel blends is designed by politicians to protect their own special interests. It’s a poor solution,” said Jason LeVecke, CEO of MJKL Enterprises. “As a quick service franchise, we found ourselves sitting on top of a very viable solution to a significant energy problem in this country, yet we’ve had almost zero legislative support. We decided it’s time to speak out and take action.”

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