Environmental Leader

Nike has sold emission reduction credits totaling 100,000 metric tons to utility company Entergy. Environmental Resources Trust verified and registered the credit as a result of Nike exceeding its carbon footprint goals with the World Wildlife Fund’s Climate Savers program.

Corporations register their greenhouse gas emissions with Environmental Resources Trust, an offshoot of Environmental Defense, which verifies the numbers and sets an emissions target, according to Green Wombat.  Outside auditors verify any qualified reductions in metric tons of emissions, which then can be sold as credits. Since 2000, Entergy has purchased emissions credits from DuPont, Shell and other companies.

“The key to shifting markets and the economy to a more carbon-neutral position includes a robust carbon offset market to bridge the gap between now- a time in which no cost-effective, bolt-on carbon capture and sequestration technology exists-and a future in which technological innovations including new nuclear, clean coal, renewable fuels and energy
efficiency measures will make it possible to generate zero and low-emission electricity economically,” Brent Dorsey, Entergy director of corporate environmental programs, said in a statement. 

You can see Nike’s GHG Registry balance here. Entergy’s is here.

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