March 27, 2007

Virgin Blue Launches Voluntary Offset Program for Passengers

Virgin Blue has announced a program to offset its greenhouse gas emissions, The Australian reports.

It’s the first carbon offset program by an airline certified under the Australian Government’s Greenhouse Friendly program, which encourages Australian businesses to reduce the impact of their emissions.

Virgin Blue will let passengers choose whether they want to take part in the offset program at an extra cost of a little more than $1. That money will then be invested in approved abatement projects, according to the article.

SAS AB introduced a similiar program recently.

British Airways came under criticism earlier this month for failing to properly market a similar program to offset emissions. That program saved just 1,600 tons of CO2 since September 2005, equivalent to four return flights to New York on a Boeing 777.

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