CVS, Telus, Nike, Newlink Communications and Timberland were among the twelve corporations that took home PR News awards for outstanding Corporate Social Responsibility.
Winners were awarded in a dozen categories critical to CSR success, from Branding to Employee Communications to Community Relations. Honorable mentions rounded out the awards program, for a total of 41 organizations selected for their social responsible work during the 2006 judging period.
Here are a few of the winners (to see them all, visit PRNews Website or download the special report -PDF):
Annual CSR Report
Winner - TELUS Corporation
Honorable Mentions -
Newmont Mining Corporation
State Street Corporation
WPP - Annual CSR Report
Cause Branding Campaign
Winners-
CVS Pharmacy - CVS All Kids Can
Zeno Group - Rescuing Recess Campaign
Honorable Mentions-
AAA of Northern California, Nevada and Utah -Greenlight Initiative
UNICCO Service Company - UNICCO GreenClean
Community Affairs
Winner-
CVS Pharmacy - CVS All Kids Can
Honorable Mentions-
Blue Cross Blue Shield of Delaware “Shape Up Live Well Obesity Prevention Initiative”
Dittus Communications & Beuerman Miller Fitzgerald - Shell is Home
Microsoft - Digital Inclusion: Microsoft Unlimited Potential and Workforce Development
Tyson Foods - Tyson Foods Powers the Fight Against Hunger
Environmental Communications
Winners-
UNICCO Service Company - UNICCO GreenClean
Honorable Mentions-
Food Lion LLC - Associates Learn their “Power over Power”
U.S. Army Environmental Command - Army Earth Day 2006
UPS - UPS Hydraulic Vehicle Launch
Integrated Communications
Winner-
PricewaterhouseCoopers LLP - 29k/30: What impact will we have?
Honorable Mentions-
Cisco Systems - 21st Century School Initiative
Dorland Global Public Relations
Media Relations
Winner-
Porter Novelli - Differentiating the Timberland CSR Story: “The Timberland Way”
Honorable Mentions-
Dominion - Telling Our Clean Air Story
FedEx, Audubon Aquarium of the Americas with Ketchum - The Flight of the Penguins: A Homecoming Celebration
Loomis Group - Fresenius Medical Care’s CSR Campaign: Disaster Preparedness Saves Lives of Dialysis Patients
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