Telus, CVS, UNICCO Among CSR Award Winners

March 29, 2007

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CVS, Telus, Nike, Newlink Communications and Timberland were among the twelve corporations that took home PR News awards for outstanding Corporate Social Responsibility.

Winners were awarded in a dozen categories critical to CSR success, from Branding to Employee Communications to Community Relations. Honorable mentions rounded out the awards program, for a total of 41 organizations selected for their social responsible work during the 2006 judging period.

Here are a few of the winners (to see them all, visit PRNews Website or download the special report -PDF):

Annual CSR Report
Winner – TELUS Corporation

Honorable Mentions -
Newmont Mining Corporation
State Street Corporation
WPP – Annual CSR Report

Cause Branding Campaign
Winners-
CVS Pharmacy – CVS All Kids Can
Zeno Group – Rescuing Recess Campaign

Honorable Mentions-
AAA of Northern California, Nevada and Utah -Greenlight Initiative
UNICCO Service Company – UNICCO GreenClean

Community Affairs
Winner-
CVS Pharmacy – CVS All Kids Can

Honorable Mentions-
Blue Cross Blue Shield of Delaware “Shape Up Live Well Obesity Prevention Initiative”
Dittus Communications & Beuerman Miller Fitzgerald – Shell is Home
Microsoft – Digital Inclusion: Microsoft Unlimited Potential and Workforce Development
Tyson Foods – Tyson Foods Powers the Fight Against Hunger

Environmental Communications
Winners-
UNICCO Service Company – UNICCO GreenClean

Honorable Mentions-
Food Lion LLC – Associates Learn their “Power over Power”
U.S. Army Environmental Command – Army Earth Day 2006
UPS – UPS Hydraulic Vehicle Launch

Integrated Communications
Winner-
PricewaterhouseCoopers LLP – 29k/30: What impact will we have?

Honorable Mentions-
Cisco Systems – 21st Century School Initiative
Dorland Global Public Relations

Media Relations
Winner-
Porter Novelli – Differentiating the Timberland CSR Story: “The Timberland Way”

Honorable Mentions-
Dominion – Telling Our Clean Air Story
FedEx, Audubon Aquarium of the Americas with Ketchum – The Flight of the Penguins: A Homecoming Celebration
Loomis Group – Fresenius Medical Care’s CSR Campaign: Disaster Preparedness Saves Lives of Dialysis Patients