Green Decisions: Weighing Today’s Bottom Line Against Future Rewards

March 30, 2007

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Frank Gillett, a principal analyst at Forrester Research, says that admirable as HP, IBM, and other companies’ purported green aspirations might be, he’s generally still not seeing a lot of clear forward thinking nor environmental dediction from some companies, Infoworld reports.

There’s still a tendency in the business world to take a narrow, short-term approach to business based on today’s bottom line, Gillett noted. For example, if your CFO has a choice to spend an extra $20 per new PC to get 80 percent efficient power supplies, he or she may say, “Forget it,” despite considerations of theenvironment or potential savings.

Similarly, if a PC maker has the choice of making its more energy-efficient power supplies standard features in its newest line of PCs, rather than charging $20 extra for them, that company’s CFO might also say, “Forget it,” despite the environmental considerations.

HP, for instance, is selling optional 80 percent efficient power supplies with its PCs for an additional $20.

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