March 30, 2007

Green Decisions: Weighing Today’s Bottom Line Against Future Rewards

Bookmark and Share Email this story Print this post Add your comments

Frank Gillett, a principal analyst at Forrester Research, says that admirable as HP, IBM, and other companies’ purported green aspirations might be, he’s generally still not seeing a lot of clear forward thinking nor environmental dediction from some companies, Infoworld reports.

There’s still a tendency in the business world to take a narrow, short-term approach to business based on today’s bottom line, Gillett noted. For example, if your CFO has a choice to spend an extra $20 per new PC to get 80 percent efficient power supplies, he or she may say, “Forget it,” despite considerations of theenvironment or potential savings.

Similarly, if a PC maker has the choice of making its more energy-efficient power supplies standard features in its newest line of PCs, rather than charging $20 extra for them, that company’s CFO might also say, “Forget it,” despite the environmental considerations.

HP, for instance, is selling optional 80 percent efficient power supplies with its PCs for an additional $20.

Bookmark and Share Email this story Print this post Add your comments

Advertisers

Join the Discussion

Get EL Daily in your inbox, subscribe to free newsletter

Recent Daily News [ see all ]

  • 11/06/2009
  • 11/05/2009
  • 11/04/2009

Industry Voices [ see all ]

Greening the Automotive Supply Chain

Greening the Automotive Supply Chain

A Roadmap for a Renewable Energy Partnership

A Roadmap for a Renewable Energy Partnership

Forest Carbon Core to Climate Change Deal

Forest Carbon Core to Climate Change Deal

ARPA-E Deserves Support

ARPA-E Deserves Support

VCS and CarbonFix Tops in Review of Forestry Carbon Standards

VCS and CarbonFix Tops in Review of Forestry Carbon Standards