April, 2007
PepsiCo Makes Largest-Ever Corporate Green Power Purchase
PepsiCo has made the largest-ever corporate REC purchase, matching the purchased electricity used by all PepsiCo US-based manufacturing facilities, headquarters, distribution centers and regional offices.
The purchase, more than 1.1 billion kilowatt-hours, jumps PepsiCo to the top of the EPA's list of top-25 ...
Green Marketing Not For The Faint Of Heart
Going green is a dangerous business, especially for companies whose actions aren't as substantive as their ads, AdAge reports.
"Do you really dare put your head above the parapet by touting your greenness and attract very knowledgeable ...
EasyJet: Offset Companies ‘Make Excessive Profits’
The UK's easyJet says that the carbon offsetting market is riddled with "snake oil salesmen" determined to make excessive profits, The Guardian reports. The airline has delayed the launch of an offsetting program ...
Crutchfield Teams With CES On Electronics Recycling Education
Consumer electronics marketer Crutchfield has partnered with the Consumer Electronics Association to offer an online tool to help consumers locate recycling facilities for all sorts of electronics in markets across the U.S.
A recent Crutchfield ...
Target Begins Solar Power Rollout
ProLogis Releases Sustainability Report
ProLogis, owner, manager and developer of distribution facilities, has released its first sustainability report. The company says it's the first U.S. real estate company to issue a sustainability report under GRI standards. The report ...
Kohl’s Plans Solar Power for 64 California Stores
Kohl's is converting more than 75 percent of its department stores in California to solar power beginning in May, BizJournals reports. Twenty-four of Kohl's 80 California stores will immediately convert, and the company ...
UMB Financial Installs Grass Roof
UMB Bank Colorado, a chartered bank of UMB Financial Corporation, has incorporated a grass roof into the structural design of its new location in Denver.
The roof is covered with drought-resistant plants that are native ...
Clif Bar Field Marketers Get Biodiesel Trucks
Clif Bar has rolled out eight Dodge Ram 2500 Turbo biodiesel-powered trucks that will be driven by Clif Bar field marketing managers who rack up more than 120,000 miles a year bringing Clif products and environmental ...
Gartner: ICT’s CO2 Emissions ‘Unsustainable’
The global information and communications technology industry accounts for approximately two percent of global carbon dioxide emissions, a figure equivalent to aviation, according to a new estimate by Gartner Despite the overall environmental value of ...
DocuSign Launches Earth Day 2008 Campaign
Electronic signature service company DocuSign has started marketing for next year's Earth Day by challenging businesses to join in an effort to save over 10 million pieces of paper by Earth Day 2008.
DocuSign’s web site ...
Alcan Joins United States Climate Action Partnership
Alcan has joined the U.S. Climate Action Partnership, the coalition of companies and NGOs calling on the government to enact national legislation to reduce greenhouse gas emissions. Dick Evans, President and CEO of Alcan will ...
Marketers Pitch Tree Planting For Arbor Day
As soon as Earth Day was over, many marketers switched their focus to Arbor Day (April 27). Here are a few of them:
Universal Pictures and The Conservation Fund have launched the Get On Board initiative. The ...
Frito-Lay To Install 201 kW Solar Power System
Tesco Plans 100 “Green” U.S. Stores
Tesco, Britain's biggest retailer, hopes to have 100 "Fresh & Easy Neighborhood Markets" in the U.S. by February, 2008, Reuters reports. The stores, smaller than those of traditional U.S. chains will focus on ready-to-eat meals and ...
Wells Fargo Releases Corporate Citizenship Report
Wells Fargo has released its Corporate Citizenship Report, detailing progress in 10 key areas: business practices, workplace practices, diversity, community involvement, volunteerism, education, responsible lending, home ownership, small business and environmental stewardship.
Wells says it ...
Greening the Distribution Center
Lime Launches Green Ad Network
Environmental lifestyle site Lime has launched an ad network of similarly green-focused sites, reports MediaWeek (via MarketingVOX).
Sites such as SavvyVegetarian, EcoGeek and others were chosen for how well they ...
Baxter Offsets 100% Of Headquarters’ Electricity
Vancity Wins Prize For Best Sustainability Report
Vancity Group won the top prize for Best Sustainability Report in the sixth annual Ceres-ACCA North American Awards for Sustainability Reporting. The runner-up in this year's judging was Bristol-Myers Squibb. The Award for Best First-Time ...
