The Executive’s Daily Green Briefing

Archive for April, 2007

PepsiCo Makes Largest-Ever Corporate Green Power Purchase

PepsiCo Makes Largest-Ever Corporate Green Power Purchase
PepsiCo has made the largest-ever corporate REC purchase, matching the purchased electricity used by all PepsiCo US-based manufacturing facilities, headquarters, distribution centers and regional offices. The ...

Green Marketing Not For The Faint Of Heart

Green Marketing Not For The Faint Of Heart
Going green is a dangerous business, especially for companies whose actions aren't as substantive as their ads, AdAge reports. "Do you really dare put ...

EasyJet: Offset Companies ‘Make Excessive Profits’

EasyJet: Offset Companies ‘Make Excessive Profits’
The UK's easyJet says that the carbon offsetting market is riddled with "snake oil salesmen" determined to make excessive profits, The ...

Crutchfield Teams With CES On Electronics Recycling Education

Crutchfield Teams With CES On Electronics Recycling Education
Consumer electronics marketer Crutchfield has partnered with the Consumer Electronics Association to offer an online tool to help consumers locate recycling ...

Target Begins Solar Power Rollout

Target Begins Solar Power Rollout
Target has installed solar panels on the roofs of four of its California stores and plans to install similar systems at ...

ProLogis Releases Sustainability Report

ProLogis Releases Sustainability Report
ProLogis, owner, manager and developer of distribution facilities, has released its first sustainability report. The company says it's the first U.S. ...

Kohl’s Plans Solar Power for 64 California Stores

Kohl’s Plans Solar Power for 64 California Stores
Kohl's is converting more than 75 percent of its department stores in California to solar power beginning in May, BizJournals ...

UMB Financial Installs Grass Roof

UMB Financial Installs Grass Roof
UMB Bank Colorado, a chartered bank of UMB Financial Corporation, has incorporated a grass roof into the structural design of its ...

Clif Bar Field Marketers Get Biodiesel Trucks

Clif Bar Field Marketers Get Biodiesel Trucks
Clif Bar has rolled out eight Dodge Ram 2500 Turbo biodiesel-powered trucks that will be driven by Clif Bar field marketing managers who ...

Gartner: ICT’s CO2 Emissions ‘Unsustainable’

Gartner: ICT’s CO2 Emissions ‘Unsustainable’
The global information and communications technology industry accounts for approximately two percent of global carbon dioxide emissions, a figure equivalent to aviation, ...

DocuSign Launches Earth Day 2008 Campaign

DocuSign Launches Earth Day 2008 Campaign
Electronic signature service company DocuSign has started marketing for next year's Earth Day by challenging businesses to join in an effort to ...

Alcan Joins United States Climate Action Partnership

Alcan Joins United States Climate Action Partnership
Alcan has joined the U.S. Climate Action Partnership, the coalition of companies and NGOs calling on the government to enact national legislation ...

Marketers Pitch Tree Planting For Arbor Day

Marketers Pitch Tree Planting For Arbor Day
As soon as Earth Day was over, many marketers switched their focus to Arbor Day (April 27). Here are a few of them: Universal Pictures ...

Frito-Lay To Install 201 kW Solar Power System

Frito-Lay To Install 201 kW Solar Power System
Frito-Lay, a division of PepsiCo, will construct what it says will be the largest business-owned, solar power system in Arizona. The system will ...

Tesco Plans 100 “Green” U.S. Stores

Tesco Plans 100 “Green” U.S. Stores
Tesco, Britain's biggest retailer, hopes to have 100 "Fresh & Easy Neighborhood Markets" in the U.S. by February, 2008, Reuters reports. ...

Wells Fargo Releases Corporate Citizenship Report

Wells Fargo Releases Corporate Citizenship Report
Wells Fargo has released its Corporate Citizenship Report, detailing progress in 10 key areas: business practices, workplace practices, diversity, community involvement, ...

Greening the Distribution Center

Greening the Distribution Center
Manhattan Associates has put together a list of tips to help companies green their distribution centers, Supply & Demand Chain Executive ...

Lime Launches Green Ad Network

Lime Launches Green Ad Network
Environmental lifestyle site Lime has launched an ad network of similarly green-focused sites, reports MediaWeek (via MarketingVOX). Sites such as ...

Baxter Offsets 100% Of Headquarters’ Electricity

Baxter Offsets 100% Of Headquarters’ Electricity
In a keynote address today at the 2007 Ceres Conference in Boston, Baxter Chairman and Chief Executive Officer Robert L. Parkinson, ...

Vancity Wins Prize For Best Sustainability Report

Vancity Wins Prize For Best Sustainability Report
Vancity Group won the top prize for Best Sustainability Report in the sixth annual Ceres-ACCA North American Awards for Sustainability Reporting. ...

Today's News

Using Green IT To Get Out Of The Red And Into The Black

Using Green IT To Get Out Of The Red And Into The Black

Today's combination of dwindling natural resources, economic uncertainty, and the growing threat of global warming underscores the urgent need to embrace "being ... continue »

Measuring, Managing, Saving: Making Energy Efficiency Visible
Lean And Clean With Green Purchasing
‘Recyclable’ Is So Last-Century
Successfully Enticing LOHAS Consumers to Grocery Stores
U.S. Lags Behind On Green Consumption And Behavior

U.S. Lags Behind On Green Consumption And Behavior

The National Geographic Society and the international polling firm GlobeScan have unveiled a new mechanism for measuring and comparing individual consumer behavior ...

click to view full size chart »

Green Marketing Campaigns Not Sticking
eCommerce Goes Green
82% Of Execs Say Climate Change Will Alter Their Business Models
Tour Of Citigroup’s Green Skyscraper

Tour Of Citigroup’s Green Skyscraper

Joe Sprouls gives a tour of Citigroup's $310 million Green Skyscraper.

click to view video »

China’s Plastic Bag Crackdown Is Windfall For Cloth Bag-Makers
Customer CSR Expectations Top Of Mind For CEOs
DuPont On Sustainable Packaging
The Bottom Line

Marketing

Adam Werbach’s Answer To Consumerism’s Global Warming Blues

Green Marketing Campaigns Not Sticking

Green-Themed Email Marketing Sees Big Bump

Emissions

Companies Respond To Climate Change Shareholder Resolutions

Starwood Going Green With Element Hotels

Environmental Throwdown At Duke Shareholders’ Meeting

Hi-Tech

Using Green IT To Get Out Of The Red And Into The Black

Cutting The Internet’s Carbon Footprint

Report: Data Center Energy Efficiency Needs To Double By 2012

Efficiency

Virtual Hotel Aims To Improve Industry Sustainability

Popularity Of Energy Efficiency Utilities Grows

EBay Tops List Of Largest Solar Installations In San Jose

Manufacturing

Ford Racks Up Another Environmental First

China’s Plastic Bag Crackdown Is Windfall For Cloth Bag-Makers

IBM, GSK, Herman Miller See Healthy ROI From Green Purchasing

Carbon Offsets/RECs

Enel Buys $232 Million Of Carbon Credits From China’s Wuhan Steel

RGGI Cap And Trade To Go Online Sept. 10

NAM, ACCF: Lieberman-Warner Bill Will Cost U.S. Big

CSR Reports

Brazilian, Indian Companies Dominate GRI Reporting Awards

CSR: Chevron To Invest $2.5B in Alternative, Renewable Energy Tech

Colgate-Palmolive Improves Production Efficiency

Major Players

Tour Of Citigroup’s Green Skyscraper

Food Services Industry Hammered On Climate Performance

HP Partners With Calif. On Print Cartridge Recycling

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