April 2, 2007
InfoWorld Discusses Sustainability Benefits of Going 100% Online
InfoWorld has announced that its last print edition will be next month as the brand focuses on its online and events businesses. One reason is that unique visitor traffic at infoworld.com has increased 85 percent, reflecting audience migration online.
While InfoWorld’s move is about revenue, in a recent article the magazine says that it makes sense, not just from a business perspective, but from a sustainability standpoint.
According to a 2002 study, the paper industry emits the fourth highest level of carbon dioxide among manufacturers. And Time magazine found that an average issue was responsible for creating about a quarter pound of greenhouse gas emissions. Compounding the damage, weekly magazine subscriptions generate an average of 90 pieces of mail in the form of renewal notices, premiums, and the like, according to the U.S. Postal Service.
In addition, delivering tens of thousands of magazines to subscribers’ mailboxes means adding more weight to the post office’s fuel-burning planes and trucks.
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