Discovery Channel is launching the first-ever 24-hour TV network dedicated solely to green lifestyle programming. The initiative, launching next year, includes a $50 million investment in new original content and a multi-platform offering with interactive tools and “how-to” resources.
The network is expected to debut in over 50 million U.S. homes and will cover categories such as eco-design, organic food and green architecture.
Discovery will also host a PlanetGreen Innovation Conference, showcasing inventions and technologies.
This is all great news for green marketers, MediaPost writes. Increasingly, consumers are questioning marketers as to how companies treat the environment when it comes to producing products. “Most advertisers are looking at ways that say they are environmentally neutral in terms of impact to the environment,” Bill Carroll, vice president and director of programming for TV sales company, Katz Communications. “It would make sense for them to find places to send those messages.”
Retailers, Developers and Eco-Business Leaders...learn about green retail trends, consumer buying habits and sustainable business practices. Register NOW to Attend!
The 2008 Green Leaders Survey collects sustainability program insights from business and civic leaders. Learn from peers what works and what doesn't. Take survey>>
Recycling rates in the U.S. are low and getting lower. The U.S., by far the world's biggest consumer of aluminum ... continue »
Nearly three-quarters (73 percent) of financial institution executives say they plan to build new or undergo a major remodel of an existing ...
click to view full size chart »
This promotional video features restaurateurs discussing sustainable solutions and Conserve, the environmental initiative of the National Restaurant Association....
Join the Discussion