The Executive’s Daily Green Briefing

April 18, 2007

Eurostar To Cut Emissions 25% Per Traveller Journey

eurostar-to-cut-1589.jpgEurostar has set a target of reducing carbon dioxide emissions by 25 percent per traveller journey by 2012. The CO2 impact of a Eurostar rail journey between London and Paris or Brussels is already, according to Eurostar, at least 10 times less than the equivalent journey by plane. 

Eurostar says it will further cut CO2 emissions per traveller journey by reducing the power consumption on its rolling stock, making better use of train capacity, and sourcing more electricity from lower emission generators.

Eurostar also says that from 14 November 2007, when it launches 23-25 minute shorter journeys from its new central London terminal at St Pancras International, it will become the world’s first rail service -? and the world’s largest mass transport operator - to go carbon neutral. 

Eurostar says that, “Unlike other transport operators, who ask passengers to volunteer to offset CO2 emissions at their own expense, we will bear the cost of making every journey carbon neutral -? we will not charge a penny extra.” 

British Airways was recently accused of failing to properly market a program that allowed passengers to “volunteer” to offset emissions by paying extra.

The news comes a few weeks after Virgin Trains launched a £3.5m green marketing campaign.

ADVERTISERS

Join the Discussion

Today's News

The Evolving Green Challenge for Manufacturing

The Evolving Green Challenge for Manufacturing

Unless you have been incommunicado for the last few years, you realize that the focus on green manufacturing has swept across Europe, ... continue »

COP 15 Offers Communications Opportunities
Greening the Apparel Supply Chain: Tapping the Power of Collective Leverage
Sustainability and its Impact on Brand Value
The Advertising Industry, Sustainability and the Bottom Line
Cause Marketing Can Result In Sales Lift

Cause Marketing Can Result In Sales Lift

Cause-related marketing can exponentially increase sales, in one case as much as 74 percent, resulting in millions of dollars in potential revenue ...

click to view full size chart »

$5.2 Billion Invested in Cleantech Since January 2007
Green Efforts Insignificant in Winning, Keeping 3PL Business
Google Says Its Data Centers Most Efficient
Geothermal Could Be Answer To Countering Climate Change

Geothermal Could Be Answer To Countering Climate Change

As the world looks for ways to counter climate change and reduce the carbon footprint, the most abundant energy source might be ...

click to view video »

Miller Recycles 99.9% of Packaging Waste
Credit Crunch Could Hurt Mitsubishi’s Eco-Car Push
What’s The Price Tag For A Carbon Neutral U.S. Economy?
The Bottom Line

Marketing

Apple Unveils ‘Industry’s Greenest Notebook’

Cause Marketing Can Result In Sales Lift

Green Mountain Coffee Helps Vermont Cut Energy Use

Emissions

Owens Corning To Cut GHG Emissions 25%

CEA Saving Energy With Expanded Telework Policy

Italy’s Metal Industry: EU’s Carbon Law Hurts Competitiveness

Hi-Tech

Top 10 Low Power Desktop PCs

Survey: Apple Most Eco-Friendly, Greenpeace Says Different

Google Says Its Data Centers Most Efficient

Efficiency

Sears Tower Spending $145 Million On Green - Turbines, Solar In Mix

Dairy’s Carbon Footprint Drops to 12 Pounds Per Gallon

California Tops ACEEE’s State Energy Efficiency Scorecard

Manufacturing

The Evolving Green Challenge for Manufacturing

World Steel Association Publishes Sustainability Report

Greening the Apparel Supply Chain: Tapping the Power of Collective Leverage

Carbon Offsets/RECs

Financial Crisis Threatens EU’s Carbon Plans

Pepsi Bottling Group Cuts 16,000 Tons of Plastic in 2007

Gap Flips Switch On 1 Megawatt Solar Power System

CSR Reports

AT&T Releases Sustainability Report

Autodesk HQ Cuts Emissions with Lighting Upgrades

Staples Saved Over 540,000 Gallons of Diesel in 2007

Major Players

PR Agency Warned Starbucks About Wasteful Water Policy

Sun, Pfizer Surpass Carbon Reduction Goals

Green Efforts Insignificant in Winning, Keeping 3PL Business

See All Topics »