April 19, 2007
Brewer Launches Campaign Focused on Sustainability
New Belgium Brewing, brewer of Fat Tire, has launched a new campaign, Follow Your Folly (microsite), with print ads in magazines such as Men’s Journal, Outside and Esquire. The ads will be rolled out episodically, each telling a story about an individual or group whose folly is related to sustainability, according to Northern Colorado Business Report.
In 1998 New Belgium’s employees, who also own a stake in the company, voted to purchase wind power through a program with the city of Fort Collins, Colorado. The decision made New Belgium the first, all-wind powered brewery, NCBR reports.
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