Delta To Provide Passengers With Offset Option
Delta Air Lines says it will become the first U.S. airline to give customers the option of buying trees to help offset carbon emissions associated with their air travel. To kick off the program, Delta is making a donation to The Conservation Fund for every customer taking a Delta mainline or Delta Shuttle flight on Earth Day, April 22, and is pledging a commitment to plant a tree for each of the airline’s 47,000 employees.
Beginning June 1, customers who purchase a ticket online will have the option to contribute toward the offset of carbon emissions associated with air travel through a donation to The Conservation Fund. Contributions of $5.50 for a domestic roundtrip flight and $11 for an international roundtrip flight will be used to plant trees throughout the U.S. and abroad. A small portion of the donation will also supports the organization’s education and outreach efforts.
Delta has launched an email campaign to promote the initiative.
British Airways has taken some heat for not putting enough marketing muscle behind its voluntary program.
Stay Up-to-Date On Environmental Management, Energy & Sustainability News with EL's Free Daily Newsletter
Energy Manager News
- Portland Likely to Require Energy Benchmarking
- Using Building Energy Management for Factories
- New Energy System Will Save Stanford $420M
- Tire Plant Earns Superior Energy Performance Gold Certification
- Acuity Brands Acquires Indoor Location Software Company
- NJ School District Hires Honeywell for Energy Upgrades
- CODA Energy 50 kWh Storage Tower Achieves UL Certification
- Con Edison Development Procures GE Energy Storage System