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	<title>Comments on: Delta To Provide Passengers With Offset Option</title>
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	<link>http://www.environmentalleader.com/2007/04/19/delta-to-provide-passengers-with-offset-option/</link>
	<description>The Executive's Daily Green Briefing</description>
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		<title>By: Chistopher Keys</title>
		<link>http://www.environmentalleader.com/2007/04/19/delta-to-provide-passengers-with-offset-option/comment-page-1/#comment-58115</link>
		<dc:creator>Chistopher Keys</dc:creator>
		<pubDate>Sat, 14 Jun 2008 12:06:09 +0000</pubDate>
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		<description>Gosh I love how exact Delta&#039;s science is. We just posted a list of all the brands who are offering carbon offsets and we are thinking about going through and rating them. I&#039;m surprised Delta&#039;s approach is to forgo calculating emissions based on the actual flight miles of the customer&#039;s trip and instead is just saying oh it&#039;s about five dollars worth of trees (that, by the way, have to live for 100 years and then NOT fall down and decompose if we you want your CO2 to stay out of the atmosphere). 
Why don&#039;t they use a carbon calculator? They have enough technology to fly a 747 but can&#039;t pay a web guy for a couple hours to add some simple math to their site? They could partner up with almost any carbon offset retailer to get a carbon calculator for free but instead they just guess...? Doesn&#039;t make tons of sense to me...</description>
		<content:encoded><![CDATA[<p>Gosh I love how exact Delta&#8217;s science is. We just posted a list of all the brands who are offering carbon offsets and we are thinking about going through and rating them. I&#8217;m surprised Delta&#8217;s approach is to forgo calculating emissions based on the actual flight miles of the customer&#8217;s trip and instead is just saying oh it&#8217;s about five dollars worth of trees (that, by the way, have to live for 100 years and then NOT fall down and decompose if we you want your CO2 to stay out of the atmosphere).<br />
Why don&#8217;t they use a carbon calculator? They have enough technology to fly a 747 but can&#8217;t pay a web guy for a couple hours to add some simple math to their site? They could partner up with almost any carbon offset retailer to get a carbon calculator for free but instead they just guess&#8230;? Doesn&#8217;t make tons of sense to me&#8230;</p>
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