Related topics:
Recommend this:
HSBC Group has launched a green campaign named There’s No Small Change, MediaPost reports. The bank is hosting a series of localized events to encourage customers to open new individual or business checking accounts and existing customers to enroll in online bill pay and to sign up for e-statements.
HSBC is increasing advertising in Florida, California, Connecticut, New York, and New Jersey. The campaign has radio, print, online and outdoor ad components and a three-month calendar of earth-friendly events listed on a microsite.
While HSBC has a strong environmental record, there’s also a large financial incentive for HSBC to convert as many customers as possible. If every new checking account holder pays three bills on line, more than 500,000 pieces of paper would be saved, according to the article.
A Green Living Kit, including green coupons, a subscription to The Green Guide from National Geographic, and other giveaways is sent to each new checking or business checking customer who opts to pay at least three bills online.
EBAY'S WATER FOOTPRINT REDUCTION PROGRAM PAYS FOR ITSELF
Program achieves ROI within 18 months. How much could you save? Go to Calculator>>
FINALLY! NEXT-GENERATION CARBON MANAGEMENT SOFTWARE FOR BUSINESSES
Clear Standards environmental intelligence software helps businesses measure, analyze & reduce carbon footprints. No spreadsheets! >>
SUSTAINABLE BRANDS INTERNATIONAL - DEC 9-11, MIAMI BEACH
Brand leaders, designers, sustainability executives! Uncover regional opportunities, regulatory differences, and design innovations for global brands. Learn more >>
LOOKING FOR A COMPLETE EHS SOFTWARE SOLUTION?
Enviance is the leading compliance software provider trusted by the most demanding Fortune 1000 companies and government organizations. Enviance>>
Unless you have been incommunicado for the last few years, you realize that the focus on green manufacturing has swept across Europe, ... continue »
Cause-related marketing can exponentially increase sales, in one case as much as 74 percent, resulting in millions of dollars in potential revenue ...
click to view full size chart »
As the world looks for ways to counter climate change and reduce the carbon footprint, the most abundant energy source might be ...
Join the Discussion