April 20, 2007
BuzzMetrics Measures Brand Health Around ‘Sustainability’
Blog references to “sustainable” or “sustainability” were up 110 percent in March 2007 versus one year ago, according to Nielsen BuzzMetrics’ Sustainability Monitor, a new syndicated service which measures consumer sentiment and brand health around sustainability. The service tackles areas like organics, recycling, renewable fuels, alternative heath care and environmental economics.
The topics driving sustainability discussion over the past year include: environmental issues (23%); corporate initiatives (18%); government involvement (15%); economic activities (14%); and land development (13%).
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