Environmental lifestyle site Lime has launched an ad network of similarly green-focused sites, reports MediaWeek (via MarketingVOX).
Sites such as SavvyVegetarian, EcoGeek and others were chosen for how well they fit with the Lime philosophy. Lime founder C.J. Kettler says that brand extension has always been in his plans.
Advertiser interest in reaching green consumers is high. Spending on environmentally-responsible goods and services is estimated at $230 billion.
Retailers, Developers and Eco-Business Leaders...learn about green retail trends, consumer buying habits and sustainable business practices. Register NOW to Attend!
The 2008 Green Leaders Survey collects sustainability program insights from business and civic leaders. Learn from peers what works and what doesn't. Take survey>>
Recycling rates in the U.S. are low and getting lower. The U.S., by far the world's biggest consumer of aluminum ... continue »
Nearly three-quarters (73 percent) of financial institution executives say they plan to build new or undergo a major remodel of an existing ...
click to view full size chart »
This promotional video features restaurateurs discussing sustainable solutions and Conserve, the environmental initiative of the National Restaurant Association....
Join the Discussion