April 26, 2007
Lime Launches Green Ad Network
Environmental lifestyle site Lime has launched an ad network of similarly green-focused sites, reports MediaWeek (via MarketingVOX).
Sites such as SavvyVegetarian, EcoGeek and others were chosen for how well they fit with the Lime philosophy. Lime founder C.J. Kettler says that brand extension has always been in his plans.
Advertiser interest in reaching green consumers is high. Spending on environmentally-responsible goods and services is estimated at $230 billion.
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Comments and Discussions
Elif on Las Vegas Sands Feeling Lucky With Eco 360 Initiative
"The Sands deserves commendation for this initiative! It’s a great example."
NanJing Ko on Environmental Mission Statements: A List of Hotel Sustainability Policies
"Good job to set up sustainability for hotel. I do like to see..."
Nancy J. Wilson on Environmental Mission Statements: A List of Hotel Sustainability Policies
"Well done! As a green meeting planner, asking for a..."
David Miller on Environmental Mission Statements: A List of Hotel Sustainability Policies
"Excellent overview of top hotel groups! As very much..."
Maggie on Toyota, Nissan, Mitsubishi to Standardize Electric Car Recharging
"The last sentence in your article is incorrect. Honda is only going to..."
John Bergdoll on Bill Gates Calls for Zero Carbon Emissions by 2050
"The goal should be to ‘give back to the grid’ by 2050. Twitter..."
John Bergdoll on Environmental Mission Statements: A List of Hotel Sustainability Policies
"I looked at several of the hotel sustainability reports and..."
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