April 26, 2007

Lime Launches Green Ad Network

Bookmark and Share Email this story Print this post Add your comments

Environmental lifestyle site Lime has launched an ad network of similarly green-focused sites, reports MediaWeek (via MarketingVOX).

Sites such as SavvyVegetarian, EcoGeek and others were chosen for how well they fit with the Lime philosophy. Lime founder C.J. Kettler says that brand extension has always been in his plans.

Advertiser interest in reaching green consumers is high. Spending on environmentally-responsible goods and services is estimated at $230 billion.

 

Reader Comments

There are no comments for this story.

 

Advertisers

Get EL Daily in your inbox, subscribe to free newsletter

Recent Daily News [ see all ]

  • 03/18/2010
  • 03/17/2010
  • 03/16/2010

Recent Jobs

Post a Job
Jobs powered by Simply Hired

Comments and Discussions

Elif on Las Vegas Sands Feeling Lucky With Eco 360 Initiative
"The Sands deserves commendation for this initiative! It’s a great example."

NanJing Ko on Environmental Mission Statements: A List of Hotel Sustainability Policies
"Good job to set up sustainability for hotel. I do like to see..."

Nancy J. Wilson on Environmental Mission Statements: A List of Hotel Sustainability Policies
"Well done! As a green meeting planner, asking for a..."

David Miller on Environmental Mission Statements: A List of Hotel Sustainability Policies
"Excellent overview of top hotel groups! As very much..."

Maggie on Toyota, Nissan, Mitsubishi to Standardize Electric Car Recharging
"The last sentence in your article is incorrect. Honda is only going to..."

John Bergdoll on Bill Gates Calls for Zero Carbon Emissions by 2050
"The goal should be to ‘give back to the grid’ by 2050. Twitter..."

John Bergdoll on Environmental Mission Statements: A List of Hotel Sustainability Policies
"I looked at several of the hotel sustainability reports and..."