April, 2007
Chevron Releases Corporate Responsibility Report
Chevron issued its 2006 corporate responsibility report highlighting the company's environmental and social performance in 2006 including steps it has taken to reduce emissions, increase energy efficiency, and invest in the communities around the world in which ...
Prius Buyers Not Typical Early Adopters
Unlike classic technology “early adopters,” people who purchased Prius automobiles did not feel that they paid a premium for the privilege of owning an environmentally friendly car. While the environmental benefits were a major consideration ...
Desktop Toolbar Gives Running Total Of CO2 Savings
Snap.com has developed a CO2 Saver toolbar that allows computer users to save electricity when away from their computers - up to 95 percent according to the company. CO2 Saver resides on the ...
Boeing and Virgin Announce Environmental Partnership
Virgin Atlantic Airways has ordered 15 Boeing 787 planes as part of an environmental partnership with the company that includes joint research into biofuels for use in jet engines, The New York Times reports.
Virgin says ...
Advertisers Behind Wave of Green Media & Entertainment
Beginning in the fall, programs on the CW network will include story lines that promote environmental themes. The network's calling the endeavor "free 2 B green," Statesman.com reports. Some of the CW's hottest stars ...
Ford Names Senior VP Of Sustainability
Ford has promoted Susan M. Cischke to senior vice president to lead the company's sustainability efforts, in addition to continuing her present assignments. Her new title will be senior vice president, Sustainability, Environment and ...
Kimberly-Clark Releases Sustainability Report
Kimberly-Clark Corporation has released its 2006 sustainability report.
According to K-C, in 2006 the company has:
Reduced its energy use by two percent and increased efficiency by approximately three percent.
Decreased greenhouse gas emissions per ton of production at its ...
Top 10 Lessons For Corporate/NGO Settlements
Ten years ago, top executives of three distinct Mitsubishi companies, the targets of a boycott by Rainforest Action Network, sat down with RAN's leaders and hammered out an agreement that drove more sustainable forestry practices at 400 ...
Tiffany Turns To Solar Energy
Tiffany & Co. has deployed 1.3 megawatts of solar energy at the company's retail distribution centers in Whippany (680 kilowatts) and Parsippany (656 kilowatts).
The project was designed, deployed and operated by PowerLight, a ...
72% of Rental Car Customers Want Hybrid Option
Pepsi ‘Headline Sponsor’ of Live Earth
In the coming weeks, PepsiCo will unveil plans to reduce its carbon footprint and extend its environmentally friendly practices, AdWeek reports.
The company will be one of the headline sponsors of the Live Earth concert ...
Sharp Plans Solar Awareness Road Trip
Sharp’s Solar Energy Solutions Group, the U.S. solar arm of Sharp Corporation, has launched an awareness campaign that the company says will "demystify" solar electricity for consumers.
The campaign includes newspaper ads, search advertising, banner ...
Sylvania Plans 10% Emissions Cut, Launches Sustainability Program
Osram Sylvania has launched a global care sustainability initiative which includes a 10 percent reduction in company energy use by 2008.
In addition, the company has set up an online recycling service for customers and says it will eliminate ...
Amazon Launches Green E-Commerce Page
Amazon.com has quietly launched an e-commerce page dedicated to green products. The company sent out an email to customers last week, saying the site was launched in celebration of Earth Day. It has also stepped up ...
Orbitz Launches Green Microsite, Corporate Citizenship Initiative
Energy Efficiency Strategies for Building Owners and Managers
Estee Lauder Installs Solar Power System
Green Movement Turns ‘Mainstream’ For Corporate America
Corporate America's embrace of the green movement is no longer just for free-spirited maverick companies. Mainstream giants in markets spanning consumer products, banking, airlines and chemicals are cutting emissions and looking for ways to get ...
BuzzMetrics Measures Brand Health Around ‘Sustainability’
Blog references to "sustainable" or "sustainability" were up 110 percent in March 2007 versus one year ago, according to Nielsen BuzzMetrics' Sustainability Monitor, a new syndicated service which measures consumer sentiment and ...
EPA To Give Green Test When Evaluating Meeting Venues
Next month, the EPA 's procurement staff will begin asking hotels and convention centers a list of green questions that it will consider when evaluating bids for EPA business, the International Herald Tribune reports.
The ...
