The Executive’s Daily Green Briefing

Archive for April, 2007

Chevron Releases Corporate Responsibility Report

Chevron Releases Corporate Responsibility Report
Chevron issued its 2006 corporate responsibility report highlighting the company's environmental and social performance in 2006 including steps it has taken to reduce emissions, ...

Prius Buyers Not Typical Early Adopters

Prius Buyers Not Typical Early Adopters
Unlike classic technology “early adopters,” people who purchased Prius automobiles did not feel that they paid a premium for the privilege of ...

Desktop Toolbar Gives Running Total Of CO2 Savings

Desktop Toolbar Gives Running Total Of CO2 Savings
Snap.com has developed a CO2 Saver toolbar that allows computer users to save electricity when away from their computers - ...

Boeing and Virgin Announce Environmental Partnership

Boeing and Virgin Announce Environmental Partnership
Virgin Atlantic Airways has ordered 15 Boeing 787 planes as part of an environmental partnership with the company that includes joint research into ...

Advertisers Behind Wave of Green Media & Entertainment

Advertisers Behind Wave of Green Media & Entertainment
Beginning in the fall, programs on the CW network will include story lines that promote environmental themes. The network's calling the endeavor ...

Ford Names Senior VP Of Sustainability

Ford Names Senior VP Of Sustainability
Ford has promoted Susan M. Cischke to senior vice president to lead the company's sustainability efforts, in addition to continuing her ...

Kimberly-Clark Releases Sustainability Report

Kimberly-Clark Releases Sustainability Report
Kimberly-Clark Corporation has released its 2006 sustainability report. According to K-C, in 2006 the company has: Reduced its energy use by two percent and increased ...

Top 10 Lessons For Corporate/NGO Settlements

Top 10 Lessons For Corporate/NGO Settlements
Ten years ago, top executives of three distinct Mitsubishi companies, the targets of a boycott by Rainforest Action Network, sat down with RAN's leaders ...

Tiffany Turns To Solar Energy

Tiffany Turns To Solar Energy
Tiffany & Co. has deployed 1.3 megawatts of solar energy at the company's retail distribution centers in Whippany (680 kilowatts) and ...

72% of Rental Car Customers Want Hybrid Option

72% of Rental Car Customers Want Hybrid Option
Seventy-two percent of travelers want rental car companies to offer hybrid vehicles, according to a Priceline.com survey of rental customers. A ...

Pepsi ‘Headline Sponsor’ of Live Earth

Pepsi ‘Headline Sponsor’ of Live Earth
In the coming weeks, PepsiCo will unveil plans to reduce its carbon footprint and extend its environmentally friendly practices, AdWeek reports. The company ...

Sharp Plans Solar Awareness Road Trip

Sharp Plans Solar Awareness Road Trip
Sharp’s Solar Energy Solutions Group, the U.S. solar arm of Sharp Corporation, has launched an awareness campaign that the company ...

Sylvania Plans 10% Emissions Cut, Launches Sustainability Program

Sylvania Plans 10% Emissions Cut, Launches Sustainability Program
Osram Sylvania has launched a global care sustainability initiative which includes a 10 percent reduction in company energy use by 2008. In addition, the company ...

Amazon Launches Green E-Commerce Page

Amazon Launches Green E-Commerce Page
Amazon.com has quietly launched an e-commerce page dedicated to green products. The company sent out an email to customers last week, saying ...

Orbitz Launches Green Microsite, Corporate Citizenship Initiative

Orbitz Launches Green Microsite, Corporate Citizenship Initiative
Orbitz has launched a corporate citizenship initiative to raise environmental awareness, and an eco-travel microsite with environmentally-focused travel tools and content. The ...

Energy Efficiency Strategies for Building Owners and Managers

Energy Efficiency Strategies for Building Owners and Managers
The Building Owners and Managers Association International has released its top 10 ways for building owners and managers to reduce energy ...

Estee Lauder Installs Solar Power System

Estee Lauder Installs Solar Power System
Estee Lauder has installed a 600-kilowatt solar energy system at its manufacturing facility in Oakland, New Jersey. The project is one of New Jersey's ...

Green Movement Turns ‘Mainstream’ For Corporate America

Green Movement Turns ‘Mainstream’ For Corporate America
Corporate America's embrace of the green movement is no longer just for free-spirited maverick companies. Mainstream giants in markets spanning consumer products, ...

BuzzMetrics Measures Brand Health Around ‘Sustainability’

BuzzMetrics Measures Brand Health Around ‘Sustainability’
Blog references to "sustainable" or "sustainability" were up 110 percent in March 2007 versus one year ago, according to ...

EPA To Give Green Test When Evaluating Meeting Venues

EPA To Give Green Test When Evaluating Meeting Venues
Next month, the EPA 's procurement staff will begin asking hotels and convention centers a list of green questions that it will consider ...

Today's News

Recycle To Save Energy–The Sooner The Better

Recycle To Save Energy–The Sooner The Better

Recycling rates in the U.S. are low and getting lower. The U.S., by far the world's biggest consumer of aluminum ... continue »

Using Green IT To Get Out Of The Red And Into The Black
Measuring, Managing, Saving: Making Energy Efficiency Visible
Lean And Clean With Green Purchasing
‘Recyclable’ Is So Last-Century
Environmental Initiatives Top Of Mind For Financial Services Execs

Environmental Initiatives Top Of Mind For Financial Services Execs

Nearly three-quarters (73 percent) of financial institution executives say they plan to build new or undergo a major remodel of an existing ...

click to view full size chart »

Consumers Want Brands To Solve Climate Crisis
Belief In Global Warming Slips
U.S. Lags Behind On Green Consumption And Behavior
Restaurants Explore Sustainability With ‘Conserve’ Initiative

Restaurants Explore Sustainability With ‘Conserve’ Initiative

This promotional video features restaurateurs discussing sustainable solutions and Conserve, the environmental initiative of the National Restaurant Association....

click to view video »

Polar Bears On Thin Ice, Listed As ‘Threatened’
HP Exec On Product Takeback
Sony, Mohawk Bring Greener Products To Market
The Bottom Line

Marketing

Consumers Reward Good Corporate Behavior - Unless There’s A Big Sale

Green Meetings Don’t Have To Cost More Green

Green Marketing Campaigns Not Sticking

Emissions

Mars Snackfood Unwraps Landfill Gas Project

Honeywell, Airbus, JetBlue, IAE Developing Aviation Biofuel

EnerNOC Buys Offsets To Remain Carbon Neutral

Hi-Tech

EPS Developing Energy Use Monitoring System

Dell To Increase PC Energy Efficiency 25% By 2010

HP Exec On Product Takeback

Efficiency

Restaurants Explore Sustainability With ‘Conserve’ Initiative

ASHRAE Best Design Practices Could Cut Warehouse Energy Use 30%

Environmental Initiatives Top Of Mind For Financial Services Execs

Manufacturing

Dupont, Genencor Invest $140M In Cellulosic Ethanol Joint Venture

Smart Papers Installing Honeywell Biomass Co-Gen Plant

Ford Racks Up Another Environmental First

Carbon Offsets/RECs

Voluntary Carbon Market Tripled In 2007, Hit $331M

Enel Buys $232 Million Of Carbon Credits From China’s Wuhan Steel

RGGI Cap And Trade To Go Online Sept. 10

CSR Reports

Starbucks Plans Renewable Energy Buy, Green Building Standards

Brazilian, Indian Companies Dominate GRI Reporting Awards

CSR: Chevron To Invest $2.5B in Alternative, Renewable Energy Tech

Major Players

Recycle To Save Energy–The Sooner The Better

With $100M, Duke Energy Joins Rooftop Solar Movement

Sony, Mohawk Bring Greener Products To Market

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