The Executive’s Daily Green Briefing

Archive for April, 2007

Wells Fargo Offers Wind Power Rewards

Wells Fargo Offers Wind Power Rewards
Wells Fargo says it's the first U.S. financial institution to offer cardholders renewable energy reward options. Consumer and business credit card and ...

British Gas Launches Green Business, Cuts Energy Use

British Gas Launches Green Business, Cuts Energy Use
British Gas has launched a new business that will offer green, low carbon products and services. The business, British Gas New ...

Delta To Provide Passengers With Offset Option

Delta To Provide Passengers With Offset Option
Delta Air Lines says it will become the first U.S. airline to give customers the option of buying trees to help ...

Office Depot Launches Green E-Commerce Site

Office Depot Launches Green E-Commerce Site
Office Depot has launched a new green e-commerce site that features "environmentally preferable products. It's also released its Top Ten Tips for ...

Brewer Launches Campaign Focused on Sustainability

Brewer Launches Campaign Focused on Sustainability
New Belgium Brewing, brewer of Fat Tire, has launched a new campaign, Follow Your Folly (microsite), with print ads in ...

ADVERTISERS

Hotels Go Eco-Friendly

Hotels Go Eco-Friendly
DoubleTree Guest Suites in Times Square has two floors of eco-friendly rooms that include wastebaskets marked "recycling," energy-saving light bulbs in all ...

HSBC Green Campaign Pushes Online Bill Pay

HSBC Green Campaign Pushes Online Bill Pay
HSBC Group has launched a green campaign named There's No Small Change, MediaPost reports. The bank is hosting a series of localized ...

Dow Joins U.S. Climate Action Partnership

Dow Joins U.S. Climate Action Partnership
Dow Chemical Company has joined the United States Climate Action Partnership, an alliance of major businesses and leading climate ...

Yahoo Will Offset Emissions, Go Carbon Neutral

Yahoo Will Offset Emissions, Go Carbon Neutral
Yahoo says that it plans to go carbon neutral in 2007 (via Greenbiz). Yahoo says it is already focused on conserving ...

Eurostar To Cut Emissions 25% Per Traveller Journey

Eurostar To Cut Emissions 25% Per Traveller Journey
Eurostar has set a target of reducing carbon dioxide emissions by 25 percent per traveller journey by 2012. The CO2 impact ...

Wal-Mart Tracks Consumer Attitudes Surrounding Environmental Products

Wal-Mart Tracks Consumer Attitudes Surrounding Environmental Products
Wal-Mart has launched a new initiative - the Live Better Index - which it hopes will serve as a measurement of consumer attitudes ...

Survey: Americans Want Companies To Be Proactive On Environment

Survey: Americans Want Companies To Be Proactive On Environment
One-third of Americans report heightened interest in the environment compared to a year ago, according to The 2007 Cone Consumer Environmental ...

BAE Systems Releases Corporate Responsibility Report

BAE Systems Releases Corporate Responsibility Report
BAE Systems has released its 2006 Corporate Responsibility Report (PDF). According to a stakeholder engagement Q&A included in the report, participants, ...

Fresno Plans Largest Airport Solar Power System In U.S.

Fresno Plans Largest Airport Solar Power System In U.S.
Fresno Yosemite International Airport is installing the largest solar power system of any airport in the country, the FresnoBee reports.  The ...

Home Depot Launches Green Label Program, Gives Away 1 Million CFLs

Home Depot Launches Green Label Program, Gives Away 1 Million CFLs
Home Depot has launched Eco Options, a program that identifies products that have less of an impact on the environment. As part ...

Hearst Launches Environmental Site

Hearst Launches Environmental Site
Hearst Magazines will use Earth Day, April 22nd, to launch a new site devoted to environmental issues, reports MediaWeek (via ...

Marketers Hope Mainstream America is Ready for Organic Clothing

Marketers Hope Mainstream America is Ready for Organic Clothing
Mainstream marketers are betting even average consumers are ready to make an earth-friendly fashion statement by buying organic clothing which, ...

KPMG Australia to Go Carbon Neutral

KPMG Australia to Go Carbon Neutral
KPMG's Australian unit, which employ about 4500 staff, will be the first in the company's global network to neutralize carbon emissions resulting ...

Intel Joins Chicago Climate Exchange

Intel Joins Chicago Climate Exchange
Last week, Intel joined the Chicago Climate Exchange and committed to cut its greenhouse gas emissions in the U.S. by a ...

Pillar Data Develops ‘Storage Efficiency Quotient’ to Market Systems

Pillar Data Develops ‘Storage Efficiency Quotient’ to Market Systems
Pillar Data Systems says its Pillar Axiom is the most efficient storage system on the market and that companies such as ...

Today's News

Greening the Apparel Supply Chain: Tapping the Power of Collective Leverage

Greening the Apparel Supply Chain: Tapping the Power of Collective Leverage

True or false? “Until corporate environmental best practices are considered as confidential as other company IP, they are clearly not driving competitive ... continue »

Sustainability and its Impact on Brand Value
The Advertising Industry, Sustainability and the Bottom Line
Thoroughly Modernized Milton And Corporate Social Responsibility
Bet On Oregon’s Clean Future
Fast-Moving Eco-Friendly Consumer Goods Appeal to Many

Fast-Moving Eco-Friendly Consumer Goods Appeal to Many

Certain fast-moving, environmentally-friendly consumable products are being used by a significant portion of the U.S. general population, according to the Natural ...

click to view full size chart »

Environmental Friendliness Not Driving PC Sales
CEOs Leading Champions Of Corporate Green Initiatives
Gamers Checking Out Green Cars
What’s The Price Tag For A Carbon Neutral U.S. Economy?

What’s The Price Tag For A Carbon Neutral U.S. Economy?

Greentech investment experts at GoingGreen discuss how much it will cost the U.S. economy to go carbon neutral....

click to view video »

Interface VP Discusses Biomimicry And Design
Vinod Khosla On The Need For Clean Tech To Deliver Real Results
CIOs Discuss Green IT and Cost Efficiency
The Bottom Line

Marketing

Fast-Moving Eco-Friendly Consumer Goods Appeal to Many

Environmental Friendliness Not Driving PC Sales

Sharp And TBS Issue ‘Lights Out Challenge’

Emissions

Sprint Sets Goal Of Cutting GHG Emissions 15%

Goodrich’s Tullahoma Facility Cuts Environmental Impact

CNE Launches Service To Help Companies Manage GHG Emissions

Hi-Tech

Green IT Brings Small Businesses Cost Savings

Autodesk HQ Cuts Emissions with Lighting Upgrades

CIOs Discuss Green IT and Cost Efficiency

Efficiency

Google Unveils $4.4 Trillion Clean Energy Plan

Chipotle Restaurant Features Wind Turbine

Ben & Jerry’s Tests ‘Greener’ Freezer

Manufacturing

Greening the Apparel Supply Chain: Tapping the Power of Collective Leverage

ARC Offers Sustainability Strategies for Manufacturers

Sanyo’s Solar Ark: Company Shift or PR Stunt?

Carbon Offsets/RECs

What’s The Price Tag For A Carbon Neutral U.S. Economy?

Financial Turmoil May Boost Energy Efficiency Initiatives

GAO: CO2-Offset Market Lacks Credibility

CSR Reports

Staples Saved Over 540,000 Gallons of Diesel in 2007

Honda Reduces 700 kg of CO2 Emissions Per Vehicle Produced

Sustainability Reporting Still Used As PR Tool

Major Players

FedEx Hybrid Truck Plan Hits Speed Bump

USPS Launches Year-long Energy Conservation Campaign

AT&T Installing 1 Megawatt Solar System

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