April, 2007
Wells Fargo Offers Wind Power Rewards
British Gas Launches Green Business, Cuts Energy Use
Delta To Provide Passengers With Offset Option
Office Depot Launches Green E-Commerce Site
Brewer Launches Campaign Focused on Sustainability
New Belgium Brewing, brewer of Fat Tire, has launched a new campaign, Follow Your Folly (microsite), with print ads in magazines such as Men's Journal, Outside and Esquire. The ads will be rolled ...
Hotels Go Eco-Friendly
DoubleTree Guest Suites in Times Square has two floors of eco-friendly rooms that include wastebaskets marked "recycling," energy-saving light bulbs in all fixtures, water-saving showerheads, and on-the-shower-wall containers filled with shampoo and conditioner, as well ...
HSBC Green Campaign Pushes Online Bill Pay
HSBC Group has launched a green campaign named There's No Small Change, MediaPost reports. The bank is hosting a series of localized events to encourage customers to open new individual or business checking accounts and ...
Dow Joins U.S. Climate Action Partnership
Dow Chemical Company has joined the United States Climate Action Partnership, an alliance of major businesses and leading climate and environmental groups that are calling on the federal government to enact legislation ...
Yahoo Will Offset Emissions, Go Carbon Neutral
Yahoo says that it plans to go carbon neutral in 2007 (via Greenbiz). Yahoo says it is already focused on conserving energy, using alternative commutes, and inspiring its employees to take actions in order to ...
Eurostar To Cut Emissions 25% Per Traveller Journey
Eurostar has set a target of reducing carbon dioxide emissions by 25 percent per traveller journey by 2012. Eurostar says that the CO2 impact of a Eurostar rail journey between London and Paris or ...
Wal-Mart Tracks Consumer Attitudes Surrounding Environmental Products
Wal-Mart has launched a new initiative - the Live Better Index - which it hopes will serve as a measurement of consumer attitudes and shopping behaviors.
Wal-Mart has identified five products to serve as nationwide trend indicators ...
Survey: Americans Want Companies To Be Proactive On Environment
One-third of Americans report heightened interest in the environment compared to a year ago, according to The 2007 Cone Consumer Environmental Survey. In addition, 93 percent of Americans believe companies have a responsibility to help ...
BAE Systems Releases Corporate Responsibility Report
BAE Systems has released its 2006 Corporate Responsibility Report (PDF).
According to a stakeholder engagement Q&A included in the report, participants, including representatives from BAE, Environmental Groups, and the UK government, were disappointed that BAE ...
Fresno Plans Largest Airport Solar Power System In U.S.
Fresno Yosemite International Airport is installing the largest solar power system of any airport in the country, the FresnoBee reports.
The two-megawatt, $16 million solar system is expected to be completed by March 2008 ...
Home Depot Launches Green Label Program, Gives Away 1 Million CFLs
Home Depot has launched Eco Options, a program that identifies products that have less of an impact on the environment.
As part of its Eco Options launch, Home Depot says it will give away ...
Hearst Launches Environmental Site
Hearst Magazines will use Earth Day, April 22nd, to launch a new site devoted to environmental issues, reports MediaWeek (via MarketingVOX).
The site, called TheDailyGreen, will be half information resource and half social ...
Marketers Hope Mainstream America is Ready for Organic Clothing
Mainstream marketers are betting even average consumers are ready to make an earth-friendly fashion statement by buying organic clothing which, according to a MediaPost article, are more expensive and less practical.
H&M has been ...
KPMG Australia to Go Carbon Neutral
KPMG's Australian unit, which employ about 4500 staff, will be the first in the company's global network to neutralize carbon emissions resulting from their operations and hopes to reach that goal by June 30, 2008, ...
Intel Joins Chicago Climate Exchange
Last week, Intel joined the Chicago Climate Exchange and committed to cut its greenhouse gas emissions in the U.S. by a minimum of six percent in absolute terms by 2010.
“At Intel, we are proactively working ...
Pillar Data Develops ‘Storage Efficiency Quotient’ to Market Systems
Pillar Data Systems says its Pillar Axiom is the most efficient storage system on the market and that companies such as RedEnvelope and Cubist Pharmaceuticals are realizing savings on both energy costs to power ...
