May 1, 2007
Honda To Junk Environmentology Campaign
Honda’s Environmentology campaign, which was introduced last fall, will be phased out in coming months, Brandweek reports.
A source said the effort, which featured the made-up term environmentology and outlined Honda’s “environmentally responsible” technology, “never went as deep as had been planned.”
Added the source: “It was directionally challenged and I think Honda was struggling as a group with it. As soon as it started rolling out, mindsets changed.”
The change comes as most automakers are striving to out-green each other.
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