Corporations Should Focus On Being ‘Good,’ Not ‘Less Bad’
In an essay written by George Carpenter and Peter White, both executives for P&G at the time of the article’s February 2004 publication in Corporate Environmental Strategy: International Journal for Sustainable Business, the authors say that, when it comes to corporate social responsibility, corporations have been viewed as primarily “the problem,” Motely Fool reports (via SustainablLifeMedia).
Because of this, the mindset of corporate social responsibility initiatives is to find ways to be “less bad.” This approach sends a negative message and doesn’t support a strong, sustainable business model.
According to Carpenter and White, “When you focus only on being ‘less bad,’ by definition you can never be ‘good.'”
Energy Manager News
- Energy-as-a-Service: Charting a Path Through Complexity
- Demand Energy, EnerSys Complete Storage Project
- Lunera Intros Pathway and Entryway LED
- FPL to Buy and Phase Out Coal-Powered Plant, Saving Customers $129M
- Environmental, Health and Safety Software Moves Forward
- Johnson Controls: Interest, Investment in Energy Efficiency Up
- First-Ever Statewide Endorsement of Retail Supplier, by Delaware, Goes to Direct Energy
- Oberlin, Ohio, Ratepayers to Receive $2.2M in Rebates for Sale of RECs