Corporations Should Focus On Being ‘Good,’ Not ‘Less Bad’
In an essay written by George Carpenter and Peter White, both executives for P&G at the time of the article’s February 2004 publication in Corporate Environmental Strategy: International Journal for Sustainable Business, the authors say that, when it comes to corporate social responsibility, corporations have been viewed as primarily “the problem,” Motely Fool reports (via SustainablLifeMedia).
Because of this, the mindset of corporate social responsibility initiatives is to find ways to be “less bad.” This approach sends a negative message and doesn’t support a strong, sustainable business model.
According to Carpenter and White, “When you focus only on being ‘less bad,’ by definition you can never be ‘good.'”
Energy Manager News
- Two Studies Show the State of Energy Efficiency
- Phoenix Airport LED Project Moves Along
- Maine Businesses Shut Out of Power Program
- Stay Cool This Summer While Avoiding These Common Summer Pitfalls
- Coalition Seeks to Stop SCE&G’s Blank Check
- NARUC Releases DER Draft Rate Design Manual
- Behind the Meter Podcast: Pushing Sustainability, Efficiency with Green Leases
- The Tricky World of Portable Commercial Air Conditioners