May 8, 2007
Shell Catches Flak Over Green Ad, Releases Sustainability Report
![On the day that Royal Dutch Shell has released its 2006 sustainability report, Friends of the Earth Europe is filing simultaneous complaints (PDF) to the national advertising standards authorities of Belgium, the Netherlands, and the UK about a Shell advertisement which Friends of the Earth says depicts the outline of an oil refinery emitting flowers rather than smoke and claims that it uses its "waste CO2 to grow flowers and [its] waste sulphur to make concrete."](http://www.environmentalleader.com/wp-content/uploads/yapb_cache/shellad2.avgfbsu7h14wg80wg8owcwskk.5r15frdicg4kos40gwk400wsw.th.jpeg)
On the day that Royal Dutch Shell has released its 2006 sustainability report, Friends of the Earth Europe is filing simultaneous complaints (PDF) to the national advertising standards authorities of Belgium, the Netherlands, and the UK about a Shell advertisement which Friends of the Earth says depicts the outline of an oil refinery emitting flowers rather than smoke and claims that it uses its “waste CO2 to grow flowers and [its] waste sulphur to make concrete.”
Friends of the Earth Europe is objecting to the overall message and imagery used. The advertisement says ‘Don’t throw anything away, there….
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