May 16, 2007
Care2.Com Expands Offerings, Draws Advertisers
Consumer green site Care2.com, which the company says has 7 million members, has expanded its community offerings, MediaPost reports.
Care2 GreenLiving, a section where users will find articles on natural cooking, cleaning and overall wellness, along with display ads for “green” brands like Endangered Species Chocolate and Eden Foods.
Care2 News Network, a social news service, will allow members to submit breaking green stories and rank them based on popularity (which works a bit like TreeHugger’s Hugg.com).
Dawn has jumped in with a campaign - Dawn Saves Wildlife. Yahoo, Crest, Eden Organic, MS Messenger, and GM (to name just a few) also have ads up there.
But marketers need the credentials to back up their ads. They need to “walk the talk,” said Sandra McQueen, vice president of marketing for Care2.
Yahoo, Sprig, and SustainLane have all launched consumer green sites recently.
Stay Up-to-Date On Environmental Management, Energy & Sustainability News with EL's Free Daily Newsletter
Advertisers
100% Online Lean & Green Supply Chain Courses
Attain proven tools and strategies to boost your career! >>
Trends in Sustainability Performance Management
Take the lead on sustainability. - Take the lead in your industry. >>
Can you take the pain out of carbon reporting?
See how with CA ecoSoftware >>
Recent Daily News [ see all ]
- 09/08/2010
- 09/07/2010
- 09/06/2010
- P&G Compacted Powder Detergents Reduce Waste, Water Use
- Global Insurers Want a Role in UN Climate Negotiations
- Hitachi Europe, Müller Dairy to Bring Energy Efficient Data Centers Online
- ABS, SDARI to Test Fuel-Saving Tech for Ships
- ‘EcoAware’ Moms Have Buying Power Worth $1.45 Trillion
- PepsiCo Water Report: Water Efficiency Improves 15+%
- Thales CR Report: Energy Use Down 7%
- How e-Invoicing Can Save a Small Forest
- Roundup – Chevron, RedbirdLED, Chromasun
- Global Energy Efficient Lighting Market to Hit $32.2 Billion by 2015
- Samsung Expands ‘Green Memory’ Initiative, Launches ‘Green’ Website
- Cone, OgilvyEarth Score the Highest in U.S. Sustainability Communications Market
- UNEP to Reduce GHG Emissions 3% Annually
- WWF Seeks ‘Green Game Changers’
- How to Design a Sustainability Strategy in Six Steps
- NEC CSR Report: GHG Emissions Down 37%
- In Sustainable Marketing, Words Matter
- Roundup – GM, Bayer MaterialScience, Abercrombie & Fitch
Charts [ see all ]
White Papers [ see all ]
- Building Sustainability in Hard Times: Integrated EHS Platforms Support Cost Savings
- Get Green Powered and Lower Your Energy Costs
- Eco-Competitiveness: Safeguarding Profitability and the World's Natural Resources
- The Revolution in Warehouse Lighting: LEDs and Intelligent Lighting Systems
- Global Trends In Sustainability Performance Management
- The EPA's Mandatory Reporting Rule
- A Business Framework for Excelling at Enterprise Carbon Management
- What's On Your Sustainability Dashboard?
- 9 Ways to Reduce Energy Costs
Comments and Discussions
Kate Schrank on Global Insurers Want a Role in UN Climate Negotiations
"Insurance companies are getting involved in developing climate change policy..."
Rick on Global Insurers Want a Role in UN Climate Negotiations
"Once the Insurance companies get involved it becomes all about $ and not about doing..."
Tony Nocito on How to Design a Sustainability Strategy in Six Steps
"Great Articles — Great Advice!"
R B Grant on Global Energy Efficient Lighting Market to Hit $32.2 Billion by 2015
"LED lights can save any home owner money. They have a longer..."
Mark from Commercial EPCs on Global Energy Efficient Lighting Market to Hit $32.2 Billion by 2015
"That’s way too big.. We all hope to get it."
stephanie rico on Cone, OgilvyEarth Score the Highest in U.S. Sustainability Communications Market
"By Ogilvy having OgilvyEarth, aren’t they walking..."
Alan Campbell on Is It Time To Ease Off On The Sustainability Talk?
"Numbers speak loader than words. Our problem is quantitative so surely the..."







Reader Comments
There are no comments for this story.