Consumer green site Care2.com, which the company says has 7 million members, has expanded its community offerings, MediaPost reports.
Care2 GreenLiving, a section where users will find articles on natural cooking, cleaning and overall wellness, along with display ads for “green” brands like Endangered Species Chocolate and Eden Foods.
Care2 News Network, a social news service, will allow members to submit breaking green stories and rank them based on popularity (which works a bit like TreeHugger’s Hugg.com).
Dawn has jumped in with a campaign - Dawn Saves Wildlife. Yahoo, Crest, Eden Organic, MS Messenger, and GM (to name just a few) also have ads up there.
But marketers need the credentials to back up their ads. They need to “walk the talk,” said Sandra McQueen, vice president of marketing for Care2.
Yahoo, Sprig, and SustainLane have all launched consumer green sites recently.
Retailers, Developers and Eco-Business Leaders...learn about green retail trends, consumer buying habits and sustainable business practices. Register NOW to Attend!
The 2008 Green Leaders Survey collects sustainability program insights from business and civic leaders. Learn from peers what works and what doesn't. Take survey>>
Recycling rates in the U.S. are low and getting lower. The U.S., by far the world's biggest consumer of aluminum ... continue »
Nearly three-quarters (73 percent) of financial institution executives say they plan to build new or undergo a major remodel of an existing ...
This promotional video features restaurateurs discussing sustainable solutions and Conserve, the environmental initiative of the National Restaurant Association....
Join the Discussion