May 22, 2007

BT Cuts CO2 Footprint 15% With Videoconferencing

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British Telecom claims to have reduced its carbon footprint by 97,000 tons of CO2 per year, that’s 15 percent of its CO2 use, by using phone conferences and videoconferencing to cut back on staff travel for meetings, Business Week reports.

BT has eliminated 860,000 face-to-face meetings. Each call also saves around £178 in travel costs and frees up £120 in management time for more productive tasks. Over the last year this equated to a £238m total saving.

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No wonder videoconferencing is such a hit. It is economical and environment-friendly. Not to mention the recent improvements in videoconferencing services. This just keeps getting better and better. I keep wondering what’s next.

Desktop videoconference solutions, such as those from Avistar, enable the entire enterprise to contribute to energy savings while accelerating pace of accomplishment compared to voice calls and teleconference. Video conference technology massively deployed enables green initiatives to contribute meaningfully to the bottom line through cost savings and increased performance.

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