BSH Home Appliances, is launching the brand’s first major push to highlight its environmentally friendly major appliances, MediaPost reports. The effort follows the beginnings of a rebranding earlier this year featuring a new tree-frog icon for its green products.
The new campaign extends that brand imagery with TV ads, “invented for life,” that put Bosch appliances in different locations in nature, emphasizing how they help preserve nature and don’t disturb it either, when they are operating.
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Comments
Interesting that they would basically re-use an idea that seems to be well-worn. Volvo introduced “For Life” to communicate safety with their brand several years ago. Now, its a not uncommon “tagline’ used to communicate a companies committment to (fill in the blank) + their commitment to social responsibility. Most recently Safeway–Ingredients For Life. Reginaally in the Northwest, there is The Environmental home Center, which uses “Building Materials for Life”
marty May 24th, 2007