Bosch Launches Green TV Spots

May 23, 2007

Email this story Print this post Add your comments

BSH Home Appliances, is launching the brand’s first major push to highlight its environmentally friendly major appliances, MediaPost reports. The effort follows the beginnings of a rebranding earlier this year featuring a new tree-frog icon for its green products.

The new campaign extends that brand imagery with TV ads, “invented for life,” that put Bosch appliances in different locations in nature, emphasizing how they help preserve nature and don’t disturb it either, when they are operating.

Email this story Print this post Add your comments

Advertisers

Enhance Sustainability. Improve Profitability.

Learn how at the SAP Sustainability Resource Center. >>

Unclear about the EPA's new GHG Rule?

Learn how it could affect your business. >>

EPA mandatory emissions reporting starts Jan 1st

CSA Standards can help your organization get ready for compliance. Find out how. >>

Best Practices: Product Environmental Compliance

How to achieve compliance at a significantly lower cost. Download the full report. >>

Join the Discussion

Reader Comments

Interesting that they would basically re-use an idea that seems to be well-worn. Volvo introduced “For Life” to communicate safety with their brand several years ago. Now, its a not uncommon “tagline’ used to communicate a companies committment to (fill in the blank) + their commitment to social responsibility. Most recently Safeway–Ingredients For Life. Reginaally in the Northwest, there is The Environmental home Center, which uses “Building Materials for Life”

marty | May 24th, 2007

Recent Daily News [ see all ]

11/20/2009
11/19/2009
11/18/2009

Charts [ see all ]

European Paper Industry Cuts CO2 Emissions by 42% since 1990

S. America Takes Most Urgent View of Copenhagen Talks

Nike Tops Annual Climate Action Scores

Oceans May Trap more Carbon than Forests

Jobs

View All Jobs >> Post a Job >>

Comments and Discussions

Trade Association on Trade Group on EPA Chemical Regs: ‘If Everything is a Priority, Then Nothing is a Priority’
"Seriously… that..."

Gary Markowitz on Supermarkets Tackle Emissions Reductions, Fuel Efficiency
"Supermarkets waste over 10 percent of their energy through improper..."

peter in ireland on Ontario May Follow California’s Lead on TV Energy Efficiency
"Governor Schwarzenegger is shooting himself in the foot! 1...."

Environmental Leader on S. America Takes Most Urgent View of Copenhagen Talks
"The survey respondents (the PDF report mentions 4,000 respondents in 38..."

Jake on UPS Trying New Hydraulic Hybrid Trucks
"A point of clarification: the Reuters press release referenced herein reports that 20 UPS will purchase..."

Custom Organic Shirts on S. America Takes Most Urgent View of Copenhagen Talks
"90% of North Americans believe it is urgent to get a global climate..."

peter dublin on California City’s Green Building Ordinance Applies to Commercial Buildings
"Why energy efficiebnt regulation on buildings –..."

Environmental Leader