http://www.environmentalleader.com/2007/05/23/bosch-launches-green-tv-spots/ Environmental Leader Wed, 23 May 2012 19:06:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.environmentalleader.com/2007/05/23/bosch-launches-green-tv-spots/comment-page-1/#comment-686 marty Thu, 24 May 2007 16:26:52 +0000 http://www.environmentalleader.com/2007/05/23/bosch-launches-green-tv-spots/#comment-686 Interesting that they would basically re-use an idea that seems to be well-worn. Volvo introduced "For Life" to communicate safety with their brand several years ago. Now, its a not uncommon "tagline' used to communicate a companies committment to (fill in the blank) + their commitment to social responsibility. Most recently Safeway--Ingredients For Life. Reginaally in the Northwest, there is The Environmental home Center, which uses "Building Materials for Life" Interesting that they would basically re-use an idea that seems to be well-worn. Volvo introduced “For Life” to communicate safety with their brand several years ago. Now, its a not uncommon “tagline’ used to communicate a companies committment to (fill in the blank) + their commitment to social responsibility. Most recently Safeway–Ingredients For Life. Reginaally in the Northwest, there is The Environmental home Center, which uses “Building Materials for Life”

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