Wine Industry’s Green Movement Heads To Retail & Distribution

May 24, 2007

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JJ Buckley says it has become the first wine retail and distribution company to offset all of the carbon emissions from their day-to-day operations. Activities like product shipping receiving, travel, office electricity, and all employee commuting will be offset through a partnership with Carbonfund.org. They’ve also implemented energy reducing efforts such as office recycling and efficient lighting.

A number of wineries have moved towards greener operations, but there has been less effort on the retail and distribution side.

“Retail and distribution is really where the ‘rubber meets the road’ in terms of carbon output and the need to reduce and offset. Our organization alone moves more than 30,000 bottles per month,” says JJ Buckley CEO, Michael Stajer. “We can’t directly control how green our shipping companies operate, but we can definitely offset them through other means.”

In other wine news, Willamette Valley Vineyards is set to become the first winery in the world to use cork stoppers harvested from responsibly managed forestlands certified by the Forest Stewardship Council.

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Reader Comments

Dalst Stone Wine Cellars provides a great alternative to the standard wine cellars that use redwood. I wrote about them on my blog, because I loved the “earthiness” of their product. Many wine companies around the globe have already started using these wine “catacomb-like” storage units. How they work is that their thermal mass absorbs the ambient coolness of the room, and then re-radiates it back into the bottles. The bottles are essentially entombed in the cold chamber created by the alcove. TheyÃ¢â‚¬â„¢re perfectly cooled, and also safe from power outage temperature fluctuations. As a writer who’s been green since the 1960s, this way to store wine really caught my attention, and inspired me to investigate, then write about it.

Jo Diaz | May 24th, 2007

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