Carbon Credits, Reinventing Waste Top Of Mind For Corporate Execs
Reinventing Waste – The idea of reinventing “waste” as “byproducts” was echoed through a discussion of heat and power and the insight that the amount of heat generated through transport in the UK is nearly equivalent to the amount of heat required to supply for current demand.
Low Carbon Does Not Equal Low Fat – Will consumers believe that simply because food products are farmed, packaged and shipped in an environmentally friendly way – they are automatically healthier? Smart marketers may see an opportunity in this.
Carbon Credits Are Misunderstood – Consumers are as likely to see carbon credits as a “get out of jail free” card for companies, as they are to see it as a beneficial effort. Companies must offer more transparency to consumers about what these carbon credits actually buy.
Budget Is Not A Barrier– Getting approval for major capital expenditures is not the only way to affect change. For instance, BT is working to change an outdated perception about the required level of cooling in datacenters.
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