Environmental Leader

Dell says it has set its sights on becoming the “greenest technology company on Earth.”  The company says that this zero-carbon initiative will include IT lifecycle assessments, management of Dell’s direct and indirect climate impacts, reduction of the company’s carbon intensity and partnership with customers.

Dell has requested that its primary suppliers begin reporting greenhouse gas emissions data. Suppliers risk having their overall scores reduced during Dell quarterly business reviews for not identifying and publicly reporting GHG emissions. A supplier’s volume of Dell business can be affected by the scores earned on reviews.  Dell will work with suppliers on emissions reduction strategies once data is collected.

The company also committed to reduce the carbon intensity of its global operations by 15 percent by 2012 and extended its “Plant a Tree for Me” program to Europe.

Dell is asking customers for their ideas in building the “greenest PC on the planet.”