The Executive’s Daily Green Briefing

June 6, 2007

IATA Wants Zero Emissions Plane By 2057, Boeing Says Not Good Enough

A trade group representing the airlines of the world set a goal Monday of developing a "zero-emissions" airplane within 50 years, The Seattle Times reports.A trade group representing the airlines of the world set a goal Monday of developing a “zero-emissions” airplane within 50 years, The Seattle Times reports.

But Boeing wants a more near-term and industrywide approach - not one focused solely on airplane technology that is too far off.

“Fifty years is a long time,” said Mike Cave, vice president of business strategy for Boeing Commercial Airplanes, at the annual meeting of the International Air Transport Association. He said the industry should push to become “carbon neutral” with more efficient engines and aerodynamic technology, improved air-trafficcontrol systems, better ground taxiing procedures and - to offset any remaining emissions - a global carbon-emissions trading system.

By 2011, the European Union plans to require airlines to join the region’s emissions-trading system that would cap carriers’ output of carbon dioxide and other pollutants and force them to buy credits if they went over the limit.

Airlines have been discussing different ways they can cut emissions for some time now.

One approach is passing the carbon cost on to passengers in the form of voluntary carbon offset purchases. Delta recently became the first U.S. airline to offer consumers a similar option.

Other airlines, including Air CanadaCathay Pacific, Virgin Blue, and SAS have similar offset programs, which have come under fire lately as ineffective or worse.

British Airways has taken some heat for not putting enough marketing muscle behind its voluntary program.

The city of Denver is considering kiosks at DIA where travelers can buy carbon offsets.

Richard Branson recently said the airline industry can reduce its CO2 emissions by about 25 percent over the next two years.

ADVERTISERS

Join the Discussion

Consumers Prefer ‘100% Natural’ Label Over ‘Organic’

Consumers Prefer ‘100% Natural’ Label Over ‘Organic’

In a study of consumer opinions of marketing claims, survey respondents identified most ...

click to view full size chart »

WWF Ranks US 7th Among G8 on Climate Scorecard
Growth of Global Carbon Emissions Cut in Half
Electricity, Heat, Transportation Cause 60% of Emissions

Today's News

Carbon Management IS Information Management

Carbon Management IS Information Management

For most organizations today, sophisticated carbon management is simply not possible. At best, ... continue »

The Hope Behind The Holes In The Climate Bill
Energy Costs Rising, Regulations Imminent - Are You Ready?
Energy - It Just Doesn’t Add Up
FTC on Greenwashing: Is That All There Is?
Shaklee Discusses its Green Strategies

Shaklee Discusses its Green Strategies

Shaklee Corp. was recognized recently ...

click to view video »

Sprint Tackles Data Center Improvements
Building a Bridge from Recycled Plastics
The Netherlands Ponders Floating City Architecture
Popular Topics

Marketing

Consumers Prefer ‘100% Natural’ Label Over ‘Organic’

Green Seal Adds First U.S. Standard for Personal Care Products

Show Sustainability Sales Success to Climb Corporate Ranks

Emissions

Cisco Wants to Transform Energy Demand and Use with Smart Buildings

Sony Europe Goes to 100% Renewable Energy

EPA Approves California Emissions Waiver

Hi-Tech

Sony Ericsson Joins Nokia, Samsung as ‘Greener’ Electronics Makers

Online Calculator Gauges IT Data Center Costs and Carbon Footprint

Microsoft Reduces Windows 7 Packaging

Efficiency

Black & Veatch HQ to Showcase Sustainability

Raytheon Meets Green Goals with IT Help

Yahoo! Dropping Carbon Offsets for Greener Data Centers

Manufacturing

Electronics Firms Face Off Against Mandated Recycling Programs

Leading Mobile Phone Makers Agree to Develop Universal Charger

Panasonic Cuts Manufacturing Emissions With Simulation Tech

Carbon Offsets/RECs

Sustainable Agriculture Requires Farm Modernization, Free Markets, Tech Adoption

Audi Promotes Clean Diesel via Facebook, Carbon Offsets

CBO: Cap-And-Trade to Cost $175 Per Household

CSR Reports

SAB Miller Targets 25% Reduction in Water Used in Brewing

Molson Coors Cuts CO2 Emissions by 12%

Successful Design in CSR Reporting, Part 2

Major Players

Fuel Cell Systems to Power 30% of Coca-Cola NY Facility

Australia Joins Carbon Reduction Label Scheme

CSX to Cut CO2 Emissions by 8%

See All Topics »