47% Of Small Biz Owners Take Steps To Look Green

June 12, 2007

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Two-thirds of small business owners surveyed say they would be willing to pay more for goods and services to run their businesses if they knew they were environmentally-friendly, according to survey results from the Wells Fargo/Gallup Small Business Index.

Forty-seven percent of small business owners surveyed said they are already taking steps to show customers they are environmentally-friendly.

But even though a large number of small business owners say they’re willing to pay more for environmentally-friendly goods and services, many have concerns that their customers may be reluctant to share the added costs. Fewer than half (43 percent) of all small business owners surveyed believe their customers would be willing to pay more for environmentally-friendly goods and services, while 49 percent did not think their customers would be willing to pay more.

Small business owners were also asked whether they favored or opposed specific environmental proposals. Seventy-eight percent favored spending government money to develop alternate sources of fuel for automobiles. Other favored proposals include spending more government money on developing solar and wind power (76 percent) and setting higher emissions and pollution standards for business and industry (75 percent).

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